Internet Trends 2015

Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.     Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

Mobile is King

For a wide variety of reasons, you should design your startup around mobile devices. We love the mobile experience. Content at your fingertips, closer interaction with our computers and unprecedented ease of use. Over time our subconscious realizes that using mobile platforms is easier than opening our laptop’s web browser and we perform more and more tasks on our mobile devices. Compound this reality with the growth metrics of smartphone and tablet adoption all over…

The Mexican Market

The Mexican market is the largest Hispanic demographic group in the US.Photo Credit: Piñata fest by Joey Parsons If you want to target your efforts to a particular US Hispanic demographic,  by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take…

Why Nginx?

  Nginx is a lightweight, high performance web server designed to deliver large amounts of static content quickly with efficient use of system resources. Nginx’s strong point is its ability to efficiently serve static content, like plain HTML and media files. Some consider it a less than ideal server for dynamic content. – Linode.com   If you’re using Apache, you’re missing out. Nginx is a small, lesser known Russian Web Server that is taking the…

How to Win – Part 2

Keep smiling and keep winning. This process is all about discipline and personal knowledge. Winning is a polymathic endeavor in that, to win you need to excel at multiple areas. You need to be the better speaker, the better coder and/or the better salesman. Question is, how can you excel at multiple things simultaneously? I’ll try to illustrate my approach to this problem of personal development with some key examples. Web Development Wins When building…

How to Win

Focus on the prize. Focus on the goal. Never on your opponents. Then go to work, hard and fast and smart. Winning is an art in itself, to become a winner you need a different mindset. It all starts with your preparation.   Drop the nukes, then fight the ashes Step 1. You must prepare heavily to win. That might include waking up at 4:00 am every day for a couple of years to understand…

Domain Name Portfolios

A strong domain portfolio sets you up for success. Don’t think of your business just in terms of one domain name. A domain name portfolio is one of the most important assets for an eCommerce operation. Having multiple domains in different languages and TLDs gives you access to a a bigger potential market. Here are some strategies you can put in place to set up a great domain portfolio. 1. Buy several exact match domains.…

10 Fresh Strategies to Increase Your Traffic

Jordhy.com passes the 500 visitors per hour mark. A critical mass of users is built by producing adequate tools and content. High traffic requires at first a solid infrastructure with adequate support and then a clear design which offers an ideal UI/UX for visitors. When visitors find the content they need in your platform, at a consistent basis, and they can consume such content in an enjoyable fashion, they come back for more. After coming…

Make Your Site Load in Less Than a Second

Jordhy.com loads in 0.85 seconds after some optimization Speed is more than a number. It’s a statement. Making your site fast tells your readers that you care about their time. It tells search engines that your infrastructure is working well and it makes everything easier and smoother. You can do a lot of things to make your sites faster. Here are some general tips that are easy to implement  can be implemented in a day…

Sofia Vergara to Star in Snapchat Series

Sofía Vergara will star in the Snapchat series titled Vergaraland According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production…

Facebook Dark Posts: The Best Social Media Strategy of 2015

So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

Deep Learning Means Computers Have Mastered Basic Perception

Deep learning and big data are real revolutions shaping our world and increasing our world’s automation. But academics and engineers disagree on what deep learning actually is (or could be). Deep Learning is Basic Perception Computers can now, given some guidance, form opinions about fuzzy things. They are very good at spotting credit card fraud, similar images and security breaches. This is because the simulated neural patterns of machine deep learning correlate with our basic…

Hispanics in the US

Hispanic Millennials are very active in social media and smartphone apps. Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are…

True Key Might Literally Change the Face of the Internet

True Key Security Exhibit 1 – Photos by Intel Security Intel Security has just opened True Key testing for select customers and, my initial impressions of the product are pretty favorable. Considering the bundling power that Intel has, its brand equity and industry clout, True Key might be the way we all log in to web sites and apps in the next few years. Your passwords and wallet data are encrypted and decrypted locally, on…

How I Reached 14 Million Viewers Using Twitter

Reach Millions of Users via Twitter for Free This is the graph of my mention reach from the last six months.  A nice number considering I don’t have millions of Twitter followers of a TV program. But the truth is you can gain fair exposure using Twitter just by consistently posting high quality content. The tool I use to manage my Twitter metrics is called SumAll, it’s free and very practical. Aside from that, I…