Probabilistic Analysis and Information Architecture

Web development is more than pixel crunching. To create high-traffic web properties you need to think like a mathematician. Yes, retention is important, and so is user-centered design; but probabilistic analysis is most certainly what differentiates great properties from average websites. To make your traffic go up, statistical analysis is still more powerful than design hacks. How to Tilt the Odds in Your Favor 1. Limit the number of options. Initially, it’s best to have…

Ethereum is the Most Important High Tech Development of 2015

Ethereum is a platform for building distributed applications that benefit from consensus. Think of voting applications, social networks, ownership journals, banks, cryptocurrencies, etc. Simply put, Atheneum’s reach is massive and we’ll see a lot of Ethereum related news in the coming months. Although the platform needs several years to mature, version 1.0 is already out and many can benefit from the functionality that is already there. About Ethereum Ethereum is a blockchain-based cryptocurrency that includes…

Back From Vacations

Keep your systems updated to reduce security risks and streamline operations. I’m back from my 2015 vacations and ready to talk about Windows 10 and Mac OS X El Capitan. In a nutshell, Microsoft and Apple have created very refined operating systems that will make your life easier. Windows 10 is a nice release that simplifies user experience while bringing back old features such as the Start Menu. The system is fluid and, so far,…

Information Science > Computer Science

We are no longer coding primarily for “computers” in the strict sense of the world. Post PC devices including smart phones, tables, IoT sensors and devices, wearables and smart appliances all point to a future were computers take a back seat. In light of the many shifts taking place since the last couple of decades I guess is time we start using other terms to refer to the field traditionally called “computer science”. What about…

Become an Engine of Change

Innovate Focus on the change that you want to see in the world. Read every day about leadership, technology, finance or personal improvement; don’t waist your hours in nonsense. Because, if you use your time well, you can become an engine of change. You can be the connector that refers key people to world-changing entrepreneurs. Or the clever programmer that comes up with a faster algorithm that changes an entire industry. But, in order to…

Litecoin Has Grown Over 500%

Bitcoin’s smaller brother, Litecoin is making big news this week. The alternative cryptocurrency has risen from a mere dollar and some cents to over 7 dollars. Indeed and incredible week for the second biggest crypto. There are many reasons for Litecoin’s big correction, let’s go over a few: – Less spam tolerant. The great river of spam transactions going on at the Bitcoin network is not economically feasible in Litecoin. For a full explanation please…

Scrum Your Way to the Top

Scrum is a management and control process that cuts through complexity to focus on building software that meets business needs. Management and teams are able to get their hands around the requirements and technologies, never let go, and deliver working software, incrementally and empirically. – Scrum.org Scrum is a very simple, very quick project management scheme. It’s ideally suited to build MVPs and v1.0 products. I like it, because it gives projects are very real…

Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

The Steve Jobs Movie

“What do you do? You’re not an engineer. You’re not a designer. You can’t put a hammer to a nail,” says Rogen’s Wozniak. “So how come 10 times in a day I read, ‘Steve Jobs is a genius’?” Responds Fassbender’s Jobs: “Musicians play their instruments. I play the orchestra.”   The trailer of the new Steve Jobs is simply amazing. It has already been seen by over 2 million people on YouTube alone. The film,…

Managing Gridlock

Gridlock resulting from vehicles and pedestrians “blocking the box” at the intersection of 1st Avenue and 57th Street in New York City. Transferred from en.wikipedia; by Michiel1972. Gridlock is a common situation for traction-less startups. Your ratings on the App Store are falling, there’s no growth in your monthly visits and revenue couldn’t be more stagnant, so what do you do? What can you do when VCs are pushing one way, employees on another and…

Forget About Reading the News. Focus on Making News.

People largely talk about similar issues: news, celebrities, new policies, etc. But you are different, you want to make a dent, to craft a legacy, to have an impact by improving a critical sector of our daily lives. I get it. Making big social contribution starts by getting ahead of the mainstream train of thought and actually working on making news instead of constantly following or reporting on news. Being an innovator is all about…

Attention to Detail

Tellfari’s Home Screen Attention to detail is key. We have been highly conditioned to evaluate things according to their superficial qualities and, in all fairness, in an increasingly virtual world, superficiality and reality often collide. Be fanatical about details. Go over each screen at least fifty times (literally). Sit down with designers and work on color coordination, branding, alignment, and overall UX. Your app’s design is telling users how much you care. Your app’s design…

Why Create a Latino Section

Latina Section on PopSugar If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have…

Model-View-Controller and the Separation of Labor

Few architectural choices are more critical for your project’s success than MVC (model view controller). The idea being that by separating code into three separate entities, the application can grow more naturally and be easier to update. To give some context around the premise for MVC, here are the words of Trygve Reenskaug, one of the first  MVC practicioners: I have sometimes been given more credit than is my due, so I should stress that…

Building a Community of Ambassadors to Reach a Million Users

Community building is a powerful strategy to make your next project grow exponentially. One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base…