Month: February 2015
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Actually, .Asia Might be the Next .Com
The most crucial development for the Internet industry in 2014 was probably the introduction of thousands of new gTLDs for domain name registrations (.website, .xyz, .travel, etc). While actually a good thing for the industry, the rollout process has been messy and filled with lackluster marketing and slow end-user adoption. Nevertheless, while .com will remain as the top extension for years and years, new players offer many benefits for the unconnected. .music promises to shield…
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Three Years in the Best Seller List: Investing in Language Learning
The Darden Business Publishing mail list arrived this morning with a pleasant surprise. My co-written business case, “Best Buy: Investing in Language Learning”, made the best-seller list, now for three years in a row. From the publication: This week’s feature presents the most popular and most frequently taught cases published within the past five years… The Darden School of Business is regularly recognized as having one of the world’s premier teaching faculties within business education,…
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Why Should Your Site Have a Spanish Subdomain?
Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such a thing? It’s all about network effects. …