Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Why Create a Latino Section

Latina Section on PopSugar If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have…

The Mexican Market

The Mexican market is the largest Hispanic demographic group in the US.Photo Credit: Piñata fest by Joey Parsons If you want to target your efforts to a particular US Hispanic demographic,  by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take…

Hispanics in the US

Hispanic Millennials are very active in social media and smartphone apps. Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are…

50 Things You Should Know About Hispanic Consumers

Hispanics are easy to love but hard to understand. Read on! Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number…

Upcoming Content Projects – 2015

My roster of projects for 2015 is nothing short of amazing. After completing the total redesign of jordhy.com and ip.do (my digital agency), and launching sites for US Latin Investments and Math Multipliers we are now in the process of starting several blockbuster launches in 2015. Here they are in order of expected launch: – MesotheliomaONE.com will be one of the biggest portals on the Internet for all things mesothelioma and asbestos. Including lawyer and…

The Hispanic Internet: Notable Research 2000-2015

Yesterday, Information Providers posted a comprehensive list of notable and very comprehensive research defining the Latino Internet reality. The curation includes academic papers about eGovernment, eCommerce and social media as well as detailed web pages that paint a clear picture of the Hispanic customer, both in and out of the U.S. To access these reports just click on the image below. Enjoy!     The Hispanic Internet: Notable Research 2000-2015 April 2nd, 2015Jordhy Ledesma…

The Latino Growth Hack

I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO experts.  If you fit this description, you can significantly grow your business by purchasing Spanish keywords. However, even thought your…

Why Should Your Site Have a Spanish Subdomain?

Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such  a thing? It’s all about network effects.  …

2015: A Crucial Year for Latin America and the World

As the American economy walks away from the great recession, 2015 looks more and more like a big year for technology. Cryptocurrency, the Internet of things and location-based services are ready for a tidal wave of growth. As Ericsson predicts, the trends for 2015 seem futuristic and attainable at the same time. Presentation: 10 Hot Consumer Trends 2015 from Ericsson Latin America A key region to watch next year is Latin America. From Venezuela to…