Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Don’t Wait for Internationalization to Pursue the Hispanic Market

America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their pages to Spanish when they seek to internationalize their operations. In this essay, I’ll explain the most fundamental…

Translate Your Website, Double Your Audience

A considerable number of jordhy.com’s visitors come from non-English speaking countries. Probably the best way to instantly increase your traffic and boost engagement is to translate your website. In the graphic above you can appreciate that a significant amount of jordhy.com’s visitors come from non-English speaking countries. Some of them come from India, Russia, Brazil, France, Algeria, Spain and China. How can we lower bounce rates and boost traffic while keeping costs down? One answer…

The Latino Growth Hack

I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO experts.  If you fit this description, you can significantly grow your business by purchasing Spanish keywords. However, even thought your…