Don’t Ignore the Social Challenges of Web Development

Our goal is to leverage what is already out in the field in terms of partners, but then hire in project management capability and a bit of technical capability. – Kevin Rollins It is easy to get excited about the new wave of technologies entering the market and the constant evolution of frameworks, hardware and technological ecosystems while at the same time forgetting about the single biggest bottleneck in web development: social challenges. Organizational structures,…

UX Makes All the Difference

The Whole Foods experience is singular among supermarkets  “User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – Jakob Nielsen From a technical standpoint, few issues carry more weight than user experience. UX creates a fluid dialog between users and computers that ultimately is store in our brain as the most important brand association pertaining to your firm. UX matters because it impacts both the perceived as…

The Mexican Market

The Mexican market is the largest Hispanic demographic group in the US.Photo Credit: Piñata fest by Joey Parsons If you want to target your efforts to a particular US Hispanic demographic,  by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take…

How to Win – Part 2

Keep smiling and keep winning. This process is all about discipline and personal knowledge. Winning is a polymathic endeavor in that, to win you need to excel at multiple areas. You need to be the better speaker, the better coder and/or the better salesman. Question is, how can you excel at multiple things simultaneously? I’ll try to illustrate my approach to this problem of personal development with some key examples. Web Development Wins When building…

Sofia Vergara to Star in Snapchat Series

Sofía Vergara will star in the Snapchat series titled Vergaraland According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production…

Upcoming Content Projects – 2015

My roster of projects for 2015 is nothing short of amazing. After completing the total redesign of jordhy.com and ip.do (my digital agency), and launching sites for US Latin Investments and Math Multipliers we are now in the process of starting several blockbuster launches in 2015. Here they are in order of expected launch: – MesotheliomaONE.com will be one of the biggest portals on the Internet for all things mesothelioma and asbestos. Including lawyer and…

AgencyRank – A New Way to Reward Creative Professionals

State of the Art in Digital Agency Ranking Our industry is a very subjective one. A client likes your design today and hates it tomorrow. You enter a Behance* profile and find very nice looking portfolios with sometimes, too much curation and end up with an under representative sample of work that only shows you the very best productions of a particular professional. The last group in the graph is essentially award-winning work, the middle…