Why Create a Latino Section

Latina Section on PopSugar If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have…

Don’t Wait for Internationalization to Pursue the Hispanic Market

America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their pages to Spanish when they seek to internationalize their operations. In this essay, I’ll explain the most fundamental…

The LG G4 is the Perfect Android Device

I’ve been playing around with the new LG G4 for some weeks now and my summary is simple: this is probably the best Android device you can buy. LG has executed marvelously a new strategy to bring life back into their mobile devices and, so far, all the latest flagship releases have been amazing. In this post, I want to analyze LG’s strategy and cast light into the LG G4’s most salient highlights. The Business…

50 Things You Should Know About Hispanic Consumers

Hispanics are easy to love but hard to understand. Read on! Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number…

The Latino Growth Hack

I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO experts.  If you fit this description, you can significantly grow your business by purchasing Spanish keywords. However, even thought your…

Why Should Your Site Have a Spanish Subdomain?

Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such  a thing? It’s all about network effects.  …

The Bilingual Store

In this age of eCommerce, social media and big data-powered offers, how can established businesses compete against Internet moguls like Amazon.com? The answer might rest in the language you use to talk to your customers! Increasingly, Latinos have caught the attention of eCommerce operators and traditional store managers as the new key growth market. Several dynamics make Latinos a seductive target market, namely attachment, larger homes and a tendency to refer local businesses that cater…