Content Fragmentation Follows Device Introduction

If we map out the evolution of the Internet by device introduction we find very interesting dynamics. For one, every major device introduction has been preceded by a revolution in content production. We saw it with web browsers, mail list servers, iPhones,  social networks, Bitcoin, the Internet of Things  and now with wearables. Every new device category that is successful in the marketplace brings with it a fragmentation in the content production unit of your…

Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Clash of Giants: Apple vs Google

Google and Apple are chasing the same customers from seemingly orthogonal angles. Apple wants a design conscious, privacy guarding customer with a refined taste and a fat credit card. However, Google is content with just about everybody as long as they open up their lives to the borg. Free vs paid, open vs closed, client vs cloud, is there a clear winner? In the article, Google on Apple: The end is near, Mike Elgan argues…

The Startup War Chest

A war chest is a metaphor for any collection of tools or money intended to be used in a challenging or dangerous situation. Historically, it referred to the chest located in the homes or barracks of soldiers, in which the soldier kept arms and armor. In the modern era, it more often refers to a collection of funds (or less occasionally special tools or equipment) intended to allow a person or organization to get through…

Network Effects vs Viral Growth?

Viral growth refers to dynamics built into your app usage that naturally foster an ever greater number of signups. This could be an increasing number of signups via referrals, greater traffic because of inclusion in Twitter lists that are in turn broadcasted in multiple channels, etc. Network effects on the other hand relate to competitive advantages gained by adding people or companies to your platform or service. A network effect of Android, for example, is…

Internet Trends 2015

Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.     Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

What You Can Learn by Reading Terms of Service Pages

You can learn a lot by reading terms of service pages So you want exclusive access to the inner workings of some of the most successful companies on the planet? Today is your lucky day!  Why? Because I’ll show you how to extract competitive intelligence from Term of Service web pages. Let’s get right to it… Picking Companies Pick a public company such as Yahoo or Microsoft, those companies are required to disclose more information…