Content Fragmentation Follows Device Introduction

If we map out the evolution of the Internet by device introduction we find very interesting dynamics. For one, every major device introduction has been preceded by a revolution in content production. We saw it with web browsers, mail list servers, iPhones,  social networks, Bitcoin, the Internet of Things  and now with wearables. Every new device category that is successful in the marketplace brings with it a fragmentation in the content production unit of your…

100x Web Development

Social media has created the 100x game for companies around the globe. But how are you going to fight for those retweets and shares? In this day and age of social media, smartphones and on-demand services, web properties can perform faster and more efficiently than ever before. Your business can distribute information to millions of potential customers for cents. However, in order to make use of everything this new age has to offer,  you need…

Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Building a Community of Ambassadors to Reach a Million Users

Community building is a powerful strategy to make your next project grow exponentially. One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base…

About Network Effects

So, your plan is to ship a series of features, have thousands install your app and hope for the best? I’m sorry, but you need a better plan, specifically something that doesn’t include the word “hope” in it. Network effects happen when your application is deliberately designed to support such effects. Network effects happen when a critical mass of users is constantly enriching your platform and, such enrichment can be monetized. Network effects translate into …

Ship When You Can Get Traction

Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

Network Effects vs Viral Growth?

Viral growth refers to dynamics built into your app usage that naturally foster an ever greater number of signups. This could be an increasing number of signups via referrals, greater traffic because of inclusion in Twitter lists that are in turn broadcasted in multiple channels, etc. Network effects on the other hand relate to competitive advantages gained by adding people or companies to your platform or service. A network effect of Android, for example, is…

Experience Meerkat and Periscope

The Meerkat home screen is friendly and simple. The future of online streaming is here. Both Meerkat and Periscope provide nice ecosystems so film and live stream your life over mobile devices. My experience with Meerkat a couple of days ago was simply amazing and I very much prefer it over Periscope. These two platforms are riding a new wave of innovation that will prove crucial to social media. Citizen journalism, real estate open houses,…

The Mexican Market

The Mexican market is the largest Hispanic demographic group in the US.Photo Credit: Piñata fest by Joey Parsons If you want to target your efforts to a particular US Hispanic demographic,  by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take…

10 Fresh Strategies to Increase Your Traffic

Jordhy.com passes the 500 visitors per hour mark. A critical mass of users is built by producing adequate tools and content. High traffic requires at first a solid infrastructure with adequate support and then a clear design which offers an ideal UI/UX for visitors. When visitors find the content they need in your platform, at a consistent basis, and they can consume such content in an enjoyable fashion, they come back for more. After coming…

Sofia Vergara to Star in Snapchat Series

Sofía Vergara will star in the Snapchat series titled Vergaraland According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production…

Facebook Dark Posts: The Best Social Media Strategy of 2015

So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

Hispanics in the US

Hispanic Millennials are very active in social media and smartphone apps. Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are…

How to Keep Customers Coming Back for More

It’s summertime In the quest for customer retention is imperative to maintain constant communications with constituents. Clear and timely communication is key for establishing a long-term relationship with customers. But this is only the tip of the iceberg; because customers require much more attention to remain loyal, and to remain contributing,  to your business. There are several general tips that can help you keep customers coming back for more, they fall in three areas: operational…

50 Things You Should Know About Hispanic Consumers

Hispanics are easy to love but hard to understand. Read on! Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number…