Your Keyboard as a Bottleneck

Mac Keyboard by Clayton Parker It surprises me how many new developers fail to internalize their main development computer as an integrated system. They think that a computer is simply a collection of parts and routinely forget considerations about ergonomics when purchasing new hardware. Many of these recent grads are coding complex web applications using a laptop keyboard that is probably worth less than ten dollars; their use of portrait screens, secondary monitors, specialized track…

An Update on Web Assembly

Yesterday, I posted about the imminent release of Web Assembly in 2016. And guess what? Here it is! You can now test several experimental Web Assembly releases across browsers. See the quote below:   WebAssembly is an emerging standard whose goal is to define a safe, portable, size- and load-time efficient binary compiler target which offers near-native performance—a virtual CPU for the Web. WebAssembly is being developed in aW3C Community Group (CG) whose members include…

Web Assembly: A Tectonic Shift

Web Assembly is the next stop for bringing web sites closer to the speed and versatility of native apps. The new standard would provide an assembly layer of compiled code that can be executed as much as 20 times faster than JavaScript. Web Assembly is a W3C standard that will bring similar functionality as Java and .Net without the requiring any plugins.   WebAssembly, or wasm for short, is intended to be a portable bytecode…

Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

About Network Effects

So, your plan is to ship a series of features, have thousands install your app and hope for the best? I’m sorry, but you need a better plan, specifically something that doesn’t include the word “hope” in it. Network effects happen when your application is deliberately designed to support such effects. Network effects happen when a critical mass of users is constantly enriching your platform and, such enrichment can be monetized. Network effects translate into …

Internet Trends 2015

Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.     Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

How to Win

Focus on the prize. Focus on the goal. Never on your opponents. Then go to work, hard and fast and smart. Winning is an art in itself, to become a winner you need a different mindset. It all starts with your preparation.   Drop the nukes, then fight the ashes Step 1. You must prepare heavily to win. That might include waking up at 4:00 am every day for a couple of years to understand…

Hispanics in the US

Hispanic Millennials are very active in social media and smartphone apps. Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are…

Get on Yik Yak Now!

A Yik Yak screen shows a real time private conversation What is Yik Yak? Well, it’s a one year old social network that allows you to talk to nearby people. You post anonymously and engage with people over a 10-mile radius or closer. This is tremendously powerful. You can leverage nearby people to solve a wide variety of problems. For example, you can ask local questions, figure out which are the best brands or places…

Mobilegedon: The Google Mobile Update

IP’s Site is Mobile Friendly If your site is not responsive and mobile friendly get ready for a drop in search traffic next week when Google will use its dominance in the SE market to pressure developers to go “mobile first” or be “mobile conscious”. Let me express my disagreement: – Ranking websites based on technical factors introduces an unfair discount in rankings for ONGs and universities that lack the budget for these costly updates.…

The Lost Art of Information Architecture

Some wireframes It used to be that everybody was into information architecture. We used to quote the gospel of Nathan Shedroff, the teachings of Jakob Nielsen and the books of Steve Krug. However, I have news for you: new web developers aren’t buying the IA gospel. Websites that mimic applications, one page responsive sites and super-simple apps have rendered the IA practice a second rate passenger in the tours of web development. This is such…

Upcoming Content Projects – 2015

My roster of projects for 2015 is nothing short of amazing. After completing the total redesign of jordhy.com and ip.do (my digital agency), and launching sites for US Latin Investments and Math Multipliers we are now in the process of starting several blockbuster launches in 2015. Here they are in order of expected launch: – MesotheliomaONE.com will be one of the biggest portals on the Internet for all things mesothelioma and asbestos. Including lawyer and…

The Hispanic Internet: Notable Research 2000-2015

Yesterday, Information Providers posted a comprehensive list of notable and very comprehensive research defining the Latino Internet reality. The curation includes academic papers about eGovernment, eCommerce and social media as well as detailed web pages that paint a clear picture of the Hispanic customer, both in and out of the U.S. To access these reports just click on the image below. Enjoy!     The Hispanic Internet: Notable Research 2000-2015 April 2nd, 2015Jordhy Ledesma…

20 Years Since my First Research Publication

Today, exactly 20 years ago I presented my thesis at the Loyola Polytechnic. The thesis dealt with the economic impact of industrial robotics. The 120-pages research document was prepared by Francisco Aleman, Esteban Esteves, Victor Feliz, Jordhy Ledesma, Moises Luna and Jose Tamayo. The analysis considered developmental models from Japan, USA, Germany, Sweden and France and determined their fitness for Latin American industries. Although in Spanish, the document has full OCR capabilities so you may…

The Bilingual Store

In this age of eCommerce, social media and big data-powered offers, how can established businesses compete against Internet moguls like Amazon.com? The answer might rest in the language you use to talk to your customers! Increasingly, Latinos have caught the attention of eCommerce operators and traditional store managers as the new key growth market. Several dynamics make Latinos a seductive target market, namely attachment, larger homes and a tendency to refer local businesses that cater…