Twitter Launches Moments

Twitter has launched the clever “Moments” interface. The tab allows users to follow trending news and updates within a particular event. The simple tab is very accesible and intuitive for both newcomers and Twitter long-timers. While Moments is primarily an attempt to welcome new users who currently find Twitter unwieldy or unnecessary, it is also an example of a trend toward so-called “distributed content.” … When users follow a “moment,” like a football game or…

Building a Community of Ambassadors to Reach a Million Users

Community building is a powerful strategy to make your next project grow exponentially. One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base…

No Innovation at WWDC 2015

Steve Jobs is dead and apparently so is the culture of innovation at Apple. Yesterday we experience one of the few WWDCs with absolutely no innovation and only incrementalism. Larry Ellison said it best when he referred to Apple’s future without Steve Jobs: Let’s go over some of the major announcements: Apple Music is the result of Beats acquisition and Apple’s new play in music  streaming to counter stagnating music downloads. This is a new…

Ship When You Can Get Traction

Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

The LG G4 is the Perfect Android Device

I’ve been playing around with the new LG G4 for some weeks now and my summary is simple: this is probably the best Android device you can buy. LG has executed marvelously a new strategy to bring life back into their mobile devices and, so far, all the latest flagship releases have been amazing. In this post, I want to analyze LG’s strategy and cast light into the LG G4’s most salient highlights. The Business…

Internet Trends 2015

Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.     Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

Sofia Vergara to Star in Snapchat Series

Sofía Vergara will star in the Snapchat series titled Vergaraland According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production…

Facebook Dark Posts: The Best Social Media Strategy of 2015

So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

Hispanics in the US

Hispanic Millennials are very active in social media and smartphone apps. Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are…

How I Reached 14 Million Viewers Using Twitter

Reach Millions of Users via Twitter for Free This is the graph of my mention reach from the last six months.  A nice number considering I don’t have millions of Twitter followers of a TV program. But the truth is you can gain fair exposure using Twitter just by consistently posting high quality content. The tool I use to manage my Twitter metrics is called SumAll, it’s free and very practical. Aside from that, I…

Get on Yik Yak Now!

A Yik Yak screen shows a real time private conversation What is Yik Yak? Well, it’s a one year old social network that allows you to talk to nearby people. You post anonymously and engage with people over a 10-mile radius or closer. This is tremendously powerful. You can leverage nearby people to solve a wide variety of problems. For example, you can ask local questions, figure out which are the best brands or places…

The Lost Art of Information Architecture

Some wireframes It used to be that everybody was into information architecture. We used to quote the gospel of Nathan Shedroff, the teachings of Jakob Nielsen and the books of Steve Krug. However, I have news for you: new web developers aren’t buying the IA gospel. Websites that mimic applications, one page responsive sites and super-simple apps have rendered the IA practice a second rate passenger in the tours of web development. This is such…

Mobile Commerce, AI, Wearables and Driverless Cars

The smartphones we carry in our pockets are a million times more powerful than the supercomputers of the sixties. But the revolution doesn’t stop here: networking, software development and communications devices have also advanced at an exponential rate. My point being that the accelerating rate of improvement in information science will hit escape velocity very, very soon. Technology is penetrating our daily lives at very crazy rates. We now discover apps daily, purchase new hardware…

The Bilingual Store

In this age of eCommerce, social media and big data-powered offers, how can established businesses compete against Internet moguls like Amazon.com? The answer might rest in the language you use to talk to your customers! Increasingly, Latinos have caught the attention of eCommerce operators and traditional store managers as the new key growth market. Several dynamics make Latinos a seductive target market, namely attachment, larger homes and a tendency to refer local businesses that cater…

Common Mistakes in Website Performance Optimization

Enterprises make a lot of mistakes when testing the performance of their websites. High-speed Internet access and ever more powerful servers, have given a good excuse to many IT managers and web producers to become a little bit lazy when testing and optimizing their websites. Nevertheless, the benefits of performance testing are unparalleled: speedier website loads, lower hosting costs, more sales, increased equipment durability, happier customers and faster backups are but a few of the…