Category: eBusiness
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Mobile Commerce, AI, Wearables and Driverless Cars
The smartphones we carry in our pockets are a million times more powerful than the supercomputers of the sixties. But the revolution doesn’t stop here: networking, software development and communications devices have also advanced at an exponential rate. My point being that the accelerating rate of improvement in information science will hit escape velocity very, very soon. Technology is penetrating our daily lives at very crazy rates. We now discover apps daily, purchase new hardware…
Jordhy Ledesma
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The Bilingual Store
In this age of eCommerce, social media and big data-powered offers, how can established businesses compete against Internet moguls like Amazon.com? The answer might rest in the language you use to talk to your customers! Increasingly, Latinos have caught the attention of eCommerce operators and traditional store managers as the new key growth market. Several dynamics make Latinos a seductive target market, namely attachment, larger homes and a tendency to refer local businesses that cater…