Category: General

• No Innovation at WWDC 2015

  Steve Jobs is dead and apparently so is the culture of innovation at Apple. Yesterday we experience one of the few WWDCs with absolutely no innovation and only incrementalism. Larry Ellison said it best when he referred to Apple’s future without Steve Jobs: Let’s go over some of the major announcements: Apple Music is the result of Beats acquisition and Apple’s new play in music  streaming to counter stagnating music downloads. This is a new…

  Jordhy Ledesma

  June 9, 2015

  Essays, General, Reviews

  Apple, Social Media, Strategy, Tablets, Twitter

• What Is Wifi Aware?

  Wi-Fi Aware is an exciting new capability of Wi-Fi which enables power-efficient discovery of nearby information and services before making a connection. Wi-Fi Aware will make it easy to find services available in the area that match preferences set by the user – and is optimized to work well even in crowded environments. Wi-Fi Aware will be a key enabler of a personalized social, local, and mobile experience, enabling users to find video gaming opponents,…

  Jordhy Ledesma

  June 8, 2015

  General

• Ship When You Can Get Traction

  Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

  Jordhy Ledesma

  June 5, 2015

  Essays, General, Guides, Management

  Founders, Guides, Marketing, Organizational Development, Social Media, Strategy, Web Development

• The LG G4 is the Perfect Android Device

  I’ve been playing around with the new LG G4 for some weeks now and my summary is simple: this is probably the best Android device you can buy. LG has executed marvelously a new strategy to bring life back into their mobile devices and, so far, all the latest flagship releases have been amazing. In this post, I want to analyze LG’s strategy and cast light into the LG G4’s most salient highlights. The Business…

  Jordhy Ledesma

  June 4, 2015

  Essays, General, Reviews

  Bilingual, Hispanics, Mobile, Social Media

• The Apple Watch is Lost in Time

  Are your developers frantically coding for the Apple Watch? Are you super exited for the latest Apple product that will fundamentally change our lifes? Do you think the Apple watch will succeed where Google Glass failed? Are reviews about the Apple Watch positive, bombastic, auspicious of a grand future? Will your whole family buy one? No, no, no, no and no. But then, what’s the matter with this piece of technology? In a nutshell, everything.…

  Jordhy Ledesma

  June 2, 2015

  Essays, General

  Apple, Smart Watch, Strategy

• Internet Trends 2015

  Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs. Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to the shift…

  Jordhy Ledesma

  May 27, 2015

  General

  Competitive Intelligence, Founders, Mobile, Organizational Development, Research, Smart Watch, Social Media, Startup, Strategy, Tablets, Video, Web Development

• Sofia Vergara to Star in Snapchat Series

  According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production role as her marketing firm joins in to co-produce the…

  Jordhy Ledesma

  May 13, 2015

  General

  Agency, Hispanics, Marketing, Social Media

• Facebook Dark Posts: The Best Social Media Strategy of 2015

  So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

  Jordhy Ledesma

  May 13, 2015

  General

  Facebook, Marketing, Social Media, Strategy

• Deep Learning Means Computers Have Mastered Basic Perception

  Deep learning and big data are real revolutions shaping our world and increasing our world’s automation. But academics and engineers disagree on what deep learning actually is (or could be). Deep Learning is Basic Perception Computers can now, given some guidance, form opinions about fuzzy things. They are very good at spotting credit card fraud, similar images and security breaches. This is because the simulated neural patterns of machine deep learning correlate with our basic…

  Jordhy Ledesma

  May 12, 2015

  General

  Artificial Intelligence, Data Analysis, Google, Keyword Research

• Hispanics in the US

  Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are generally more social and stick to brands for a very long…

  Jordhy Ledesma

  May 11, 2015

  General, Hispanics

  Guides, Hispanics, Marketing, Research, Social Media