Why Nginx?

  Nginx is a lightweight, high performance web server designed to deliver large amounts of static content quickly with efficient use of system resources. Nginx’s strong point is its ability to efficiently serve static content, like plain HTML and media files. Some consider it a less than ideal server for dynamic content. – Linode.com   If you’re using Apache, you’re missing out. Nginx is a small, lesser known Russian Web Server that is taking the…

How to Win – Part 2

Winning is a polymathic endeavor in that, to win you need to excel at multiple areas. You need to be the better speaker, the better coder and/or the better salesman. Question is, how can you excel at multiple things simultaneously? I’ll try to illustrate my approach to this problem of personal development with some key examples. Web Development Wins When building Alsuper.com.do we had to create the best possible online catalog and provide low cost…

Domain Name Portfolios

A domain name portfolio is one of the most important assets for an eCommerce operation. Having multiple domains in different languages and TLDs gives you access to a a bigger potential market. Here are some strategies you can put in place to set up a great domain portfolio. 1. Buy several exact match domains. For example you can buy “whatisanllc.com”  to educate customers about the benefits of LLCs. If you own a legal firm or…

Make Your Site Load in Less Than a Second

Speed is more than a number. It’s a statement. Making your site fast tells your readers that you care about their time. It tells search engines that your infrastructure is working well and it makes everything easier and smoother. You can do a lot of things to make your sites faster. Here are some general tips that are easy to implement  can be implemented in a day or two: Deploy a CDN Cloudflare is free…

Optimize your Pages to Gain Readers

Web page optimization is as hard as marathons. Thankfully, in today’s world of dynamic systems you only have to optimize a handful of templates and keep some guidelines in check. There are two main evangelical movements to make the web faster. Slow (backed by Yahoo) and PageSpeed (a son of Google). According to Yslow you need to keep the following in check: Making fewer HTTP requests Using a CDN Far-Future Expirations Last-Modified Header Removal ETag…

The Lost Art of Information Architecture

It used to be that everybody was into information architecture. We used to quote the gospel of Nathan Shedroff, the teachings of Jakob Nielsen and the books of Steve Krug. However, I have news for you: new web developers aren’t buying the IA gospel. Websites that mimic applications, one page responsive sites and super-simple apps have rendered the IA practice a second rate passenger in the tours of web development. This is such a shame.…

What You Can Learn by Reading Terms of Service Pages

So you want exclusive access to the inner workings of some of the most successful companies on the planet? Today is your lucky day!  Why? Because I’ll show you how to extract competitive intelligence from Term of Service web pages. Let’s get right to it… Picking Companies Pick a public company such as Yahoo or Microsoft, those companies are required to disclose more information than private corporations or startups. Now pick three or more companies…

SEO 2015: Dawn of a New Age

SEO 2015 is the keyword of choice for new SEOs looking for tips and tricks in this new era. Almost everything has changed in the SEO arena since the inception of the field. The biggest change in 2015 is the promotion of reputation as a key ranking signal. Ranking algorithms are getting more and more complex and now they include a diverse set of social ad authority signals. The key to win in 2015 is…

The Hispanic Internet: Notable Research 2000-2015

Yesterday, Information Providers posted a comprehensive list of notable and very comprehensive research defining the Latino Internet reality. The curation includes academic papers about eGovernment, eCommerce and social media as well as detailed web pages that paint a clear picture of the Hispanic customer, both in and out of the U.S. To access these reports just click on the image below. Enjoy!     The Hispanic Internet: Notable Research 2000-2015 April 2nd, 2015Jordhy Ledesma…

The Longtail is Infinite – Part 3

In parts 1 and 2 we explored how the long tail makes or break your search engine web traffic and how to get more. In the final installment of the series we’ll conclude our explorations by capturing visitor from new places without relying on historic searches. For this purpose, we must consider the question “how is a web search made?”. Usually the carry a need, an area or a desire. Whenever new needs, desires or…