Category: Guides

The Long Tail is Infinite – Part 2

eBusiness, eCommerce, Essays, GuidesJordhy Ledesma
An infinite long tail implies your work as a keyword researcher is never-ending. The first step towards multiplying your traffic is analyzing the keywords driving traffic to your competitors. Previously on Part 1 I talked about the basics of long tail keyword research. Today we’ll explore three playbook to broaden your keyword list using the sites of your competitors.   Playbook 1 – Social Media Analysis 1.1 Use one of these SEO tools to scout…

The Long Tail is Infinite – Part 1

Essays, Guides, ManagementJordhy Ledesma
The soul of Internet development is connection with a global user base thru keyword analysis. Keyword mining helps better manage inventory, prepare adequate content and identify user needs before the competition. In other to do so, you need to master the concepts of keyword head, body and tail. A lot has been said online about these concepts but most experts are failing to communicate a simple fact: the long tail is infinite. .    …

The Bilingual Store

eBusiness, eCommerce, Essays, GuidesJordhy Ledesma
In this age of eCommerce, social media and big data-powered offers, how can established businesses compete against Internet moguls like Amazon.com? The answer might rest in the language you use to talk to your customers! Increasingly, Latinos have caught the attention of eCommerce operators and traditional store managers as the new key growth market. Several dynamics make Latinos a seductive target market, namely attachment, larger homes and a tendency to refer local businesses that cater…

Common Mistakes in Website Performance Optimization

Essays, Guides, ManagementJordhy Ledesma
Enterprises make a lot of mistakes when testing the performance of their websites. High-speed Internet access and ever more powerful servers, have given a good excuse to many IT managers and web producers to become a little bit lazy when testing and optimizing their websites. Nevertheless, the benefits of performance testing are unparalleled: speedier website loads, lower hosting costs, more sales, increased equipment durability, happier customers and faster backups are but a few of the…

Facebook 2.0 – The New Timeline

Essays, GuidesJordhy Ledesma2 Comments
Facebook Timeline = Facebook 2.0 The changes in Facebook ratify that on the Internet, it’s all about momentum, and Zuckerberg has plenty of that. How can the Internet’s second biggest juggernaut make such impressive changes to it’s core business and have no one notice them? Not only did the Facebook Dev Team execute a marvelous job, but also they did so with high touch and huge secrecy. The timeline will increase Facebook’s visits, deepen customer…

Internet Growth Metrics – According to McKinsey

Essays, GuidesJordhy Ledesma1 Comment
Recent research by the McKinsey Global Institute examined the Internet economies of the G8 nations—Canada, France, Germany, Italy, Japan, Russia, the United Kingdom, and the United States—as well as Brazil, China, India, South Korea, and Sweden, and found that the Internet accounts for a significant and growing portion of global GDP. The report includes findings that suggest corporate leaders will need to sharpen their focus on the opportunities the Internet offers for new products and…

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