Jordhy Ledesma

  • Translate Your Website, Double Your Audience

    Probably the best way to instantly increase your traffic and boost engagement is to translate your website. In the graphic above you can appreciate that a significant amount of jordhy.com’s visitors come from non-English speaking countries. Some of them come from India, Russia, Brazil, France, Algeria, Spain and China. How can we lower bounce rates and boost traffic while keeping costs down? One answer is machine translation with some crowdsourced help. Take for example, Spanish.…

    Jordhy Ledesma

    April 24, 2015
    Essays
    Adwords
  • The Black Caiman Attack

    It’s All About Strategy Is very important to get strategy right before engaging in wide execution. Most startups execute with discipline and precision but still lose out to larger competitors. What gives? Why are amazing teams with amazing ideas and amazing products failing to achieve mass acceptance in the marketplace? Lackluster performance usually arises as a result of anemic strategies. Bad strategies come about because founders are not thought leaders in the industries in which…

    Jordhy Ledesma

    April 23, 2015
    Essays, Management
    Founders, Startup, Strategy
  • The New Logo

    The new logo of this website is quite the thing. It’s actually a window and my name rests inside. While the moniker is tridimensional, the window is squared and two-dimensional, communicating that you can have some depth and perspective in a squared world. Onwards……

    Jordhy Ledesma

    April 23, 2015
    General
  • Get on Yik Yak Now!

    What is Yik Yak? Well, it’s a one year old social network that allows you to talk to nearby people. You post anonymously and engage with people over a 10-mile radius or closer. This is tremendously powerful. You can leverage nearby people to solve a wide variety of problems. For example, you can ask local questions, figure out which are the best brands or places in real-time or make new friends in your area. So…

    Jordhy Ledesma

    April 22, 2015
    Essays
    Marketing, Research, Social Media, Twitter, YouTube
  • How Are YouTube Videos Ranked?

    General Video SEO Tips I get this question a lot, and the short answer is that Youtube videos are ranked according to social signals. Google takes into account the number of views, the channel’s frequency of posting, audience retention metrics etc. This infographic by Martin Mibfeldt explains it very well: Hence, in order to ranked well with your video content I suggest you take into account the following: – Encourage users to comment, subscribe and…

    Jordhy Ledesma

    April 21, 2015
    Essays
    SEO, Video, YouTube
  • The Case for Mobile Only Themes

    If you’re struggling to meet Google’s Mobilegeddon deadline, I suggest you try a different theme for your mobile website, perhaps using WPTouch or something similar. This will allow you to quickly cater to a multiplicity of mobile development issues like: – Manage data issues. Some web users will have browsing limitations and will prefer faster loading pages. The bar is really low here. – User Experience. An “app-like” experience improves engagement and increases reading time…

    Jordhy Ledesma

    April 20, 2015
    Essays
    Google
  • Mobilegedon: The Google Mobile Update

    If your site is not responsive and mobile friendly get ready for a drop in search traffic next week when Google will use its dominance in the SE market to pressure developers to go “mobile first” or be “mobile conscious”. Let me express my disagreement: – Ranking websites based on technical factors introduces an unfair discount in rankings for ONGs and universities that lack the budget for these costly updates. – While mobile traffic is…

    Jordhy Ledesma

    April 17, 2015
    eBusiness, Essays
    Google, Research
  • Microsoft Bing Hits 20% Search Share

    Long-time Google competitor, Microsoft Bing has just crossed the 20% threshold. This is great news for the industry. Traffic from Bing and Yahoo now amount to 32.8% of all web searches or slightly over 4 billion searches per month. Business models focusing on traffic from Bing and Yahoo not only get a decent amount of traffic but they also face less competition. Please take them into consideration for your next project.…

    Jordhy Ledesma

    April 16, 2015
    Essays
    Google, SEO
  • The Lost Art of Information Architecture

    It used to be that everybody was into information architecture. We used to quote the gospel of Nathan Shedroff, the teachings of Jakob Nielsen and the books of Steve Krug. However, I have news for you: new web developers aren’t buying the IA gospel. Websites that mimic applications, one page responsive sites and super-simple apps have rendered the IA practice a second rate passenger in the tours of web development. This is such a shame.…

    Jordhy Ledesma

    April 15, 2015
    eBusiness, Essays, Guides, Management
    Google, Research, SEO, Social Media, Web Development
  • The WebAwards 2015 Are Here

    This is to invite you to nominate your best work for the Web Award 2015. I’ll be judging at the WebAwards 2015 along a team of a select group of industry leaders that volunteer their valuable time, energy and expertise to help raise the standard of excellence of web development on the Internet (WebAward 2015 Judges). The Web Marketing Association acknowledges our contributions and dedication by making the WebAward Competition the premier annual contest for…

    Jordhy Ledesma

    April 14, 2015
    Essays, General
    Awards, Marketing, Web Development
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