SEO 2015: Dawn of a New Age
SEO 2015 is the keyword of choice for new SEOs looking for tips and tricks in this new era. Almost everything has changed in the SEO arena since the inception of the field. The biggest change in 2015 is the promotion of reputation as a key ranking signal. Ranking algorithms are getting more and more complex and now they include a diverse set of social ad authority signals. The key to win in 2015 is…
Why Should Your Site Have a Spanish Subdomain?
Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such a thing? It’s all about network effects. …
The Case for a Global Civic Network
At this point a sizable percentage of the world’s population is familiar with social networks. After the uprising of social networks our lives have become a little bit easier as we now enjoy greater connectivity and have an easier time networking with the people we care about. However that is both the curse and blessing of social networks: they keep us confined to our natural and social silos. When Twitter came out, one of my…