Tag: Google

The Lost Art of Information Architecture

It used to be that everybody was into information architecture. We used to quote the gospel of Nathan Shedroff, the teachings of Jakob Nielsen and the books of Steve Krug. However, I have news for you: new web developers aren’t buying the IA gospel. Websites that mimic applications, one page responsive sites and super-simple apps have rendered the IA practice a second rate passenger in the tours of web development. This is such a shame.…

SEO 2015: Dawn of a New Age

SEO 2015 is the keyword of choice for new SEOs looking for tips and tricks in this new era. Almost everything has changed in the SEO arena since the inception of the field. The biggest change in 2015 is the promotion of reputation as a key ranking signal. Ranking algorithms are getting more and more complex and now they include a diverse set of social ad authority signals. The key to win in 2015 is…

Why Should Your Site Have a Spanish Subdomain?

Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such  a thing? It’s all about network effects.  …

Common Mistakes in Website Performance Optimization

Enterprises make a lot of mistakes when testing the performance of their websites. High-speed Internet access and ever more powerful servers, have given a good excuse to many IT managers and web producers to become a little bit lazy when testing and optimizing their websites. Nevertheless, the benefits of performance testing are unparalleled: speedier website loads, lower hosting costs, more sales, increased equipment durability, happier customers and faster backups are but a few of the…

Why the Bitcoin Revolution Will be Bigger than the Internet

The social media revolution is mostly over. The mayor players have matured, innovation is very stagnant in this area and most social networking ideas are “pretty much out there”. With the exception of a civic network all the potentially mainstream social networking innovations have been created. The next revolution is something far greater in scope and potential gains for humanity. A large group of programmers, activists, venture capitalists, investors and technical leaders are now seeking…

The Case for a Global Civic Network

At this point a sizable percentage of the world’s population is familiar with social networks. After the uprising of social networks our lives have become a little bit easier as we now enjoy greater connectivity and have an easier time networking with the people we care about. However that is both the curse and blessing of social networks: they keep us confined to our natural and social silos. When Twitter came out, one of my…

Facebook 2.0 – The New Timeline

Facebook Timeline = Facebook 2.0 The changes in Facebook ratify that on the Internet, it’s all about momentum, and Zuckerberg has plenty of that. How can the Internet’s second biggest juggernaut make such impressive changes to it’s core business and have no one notice them? Not only did the Facebook Dev Team execute a marvelous job, but also they did so with high touch and huge secrecy. The timeline will increase Facebook’s visits, deepen customer…