Tag: Marketing
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AgencyRank – A New Way to Reward Creative Professionals
State of the Art in Digital Agency Ranking Our industry is a very subjective one. A client likes your design today and hates it tomorrow. You enter a Behance* profile and find very nice looking portfolios with sometimes, too much curation and end up with an under representative sample of work that only shows you the very best productions of a particular professional. The last group in the graph is essentially award-winning work, the middle…
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Clarity as the Quintessential Competitive Advantage
Shakespeare said that “brevity is the soul of wit” to which we might add that “clarity is the soul of relevance”. Clarity is the quintessential competitive advantage, a powerful communication tool that can amplify your marketing message, make the user experience more delightful while boosting revenues seamlessly. But, where and when shall we seek clarity? It is indeed very expensive to polish products until the very last pixel. However, the search for clarity is most…