Tag: Strategy
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How to Win
Focus on the prize. Focus on the goal. Never on your opponents. Then go to work, hard and fast and smart. Winning is an art in itself, to become a winner you need a different mindset. It all starts with your preparation. Drop the nukes, then fight the ashes Step 1. You must prepare heavily to win. That might include waking up at 4:00 am every day for a couple of years to understand the…
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Domain Name Portfolios
A domain name portfolio is one of the most important assets for an eCommerce operation. Having multiple domains in different languages and TLDs gives you access to a a bigger potential market. Here are some strategies you can put in place to set up a great domain portfolio. 1. Buy several exact match domains. For example you can buy “whatisanllc.com” to educate customers about the benefits of LLCs. If you own a legal firm or…
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How to Keep Customers Coming Back for More
In the quest for customer retention is imperative to maintain constant communications with constituents. Clear and timely communication is key for establishing a long-term relationship with customers. But this is only the tip of the iceberg; because customers require much more attention to remain loyal, and to remain contributing, to your business. There are several general tips that can help you keep customers coming back for more, they fall in three areas: operational effectiveness, marketing…
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50 Things You Should Know About Hispanic Consumers
Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number tells us you are less likely to be a scammer and…
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International Search Engine Marketing
Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…
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The Black Caiman Attack
It’s All About Strategy Is very important to get strategy right before engaging in wide execution. Most startups execute with discipline and precision but still lose out to larger competitors. What gives? Why are amazing teams with amazing ideas and amazing products failing to achieve mass acceptance in the marketplace? Lackluster performance usually arises as a result of anemic strategies. Bad strategies come about because founders are not thought leaders in the industries in which…
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What You Can Learn by Reading Terms of Service Pages
So you want exclusive access to the inner workings of some of the most successful companies on the planet? Today is your lucky day! Why? Because I’ll show you how to extract competitive intelligence from Term of Service web pages. Let’s get right to it… Picking Companies Pick a public company such as Yahoo or Microsoft, those companies are required to disclose more information than private corporations or startups. Now pick three or more companies…
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They’re Not Real But You Are
Steve Jobs was not real. The demigod created by the media is only in our heads. Mark Zuckerberg is not real. Not even Bill Gates. They are all fantasies created by the media to peg larger than life successes and failures to mere men. Yes, we’re leaders in our fields, you see us in magazines, use products which development we supervise, yes we picked the color of the website sidebar. So what? What you read…