Sofia Vergara to Star in Snapchat Series

According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format.

As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production role as her marketing firm joins in to co-produce the series.

Vergaraland underscores the importance of the millennial Latino segment and its high involvement in social media.