Content Fragmentation Follows Device Introduction

If we map out the evolution of the Internet by device introduction we find very interesting dynamics. For one, every major device introduction has been preceded by a revolution in content production. We saw it with web browsers, mail list servers, iPhones,  social networks, Bitcoin, the Internet of Things  and now with wearables. Every new device category that is successful in the marketplace brings with it a fragmentation in the content production unit of your…

100x Web Development

In this day and age of social media, smartphones and on-demand services, web properties can perform faster and more efficiently than ever before. Your business can distribute information to millions of potential customers for cents. However, in order to make use of everything this new age has to offer,  you need a 100x plan for your web properties. A plan to make things spread and respond to increased demand across all your products and services.…

Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Building a Community of Ambassadors to Reach a Million Users

One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

About Network Effects

So, your plan is to ship a series of features, have thousands install your app and hope for the best? I’m sorry, but you need a better plan, specifically something that doesn’t include the word “hope” in it. Network effects happen when your application is deliberately designed to support such effects. Network effects happen when a critical mass of users is constantly enriching your platform and, such enrichment can be monetized. Network effects translate into …

Ship When You Can Get Traction

Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

Network Effects vs Viral Growth?

Viral growth refers to dynamics built into your app usage that naturally foster an ever greater number of signups. This could be an increasing number of signups via referrals, greater traffic because of inclusion in Twitter lists that are in turn broadcasted in multiple channels, etc. Network effects on the other hand relate to competitive advantages gained by adding people or companies to your platform or service. A network effect of Android, for example, is…

Experience Meerkat and Periscope

The future of online streaming is here. Both Meerkat and Periscope provide nice ecosystems so film and live stream your life over mobile devices. My experience with Meerkat a couple of days ago was simply amazing and I very much prefer it over Periscope. These two platforms are riding a new wave of innovation that will prove crucial to social media. Citizen journalism, real estate open houses, forums, events, parties and conventions will all benefit…

The Mexican Market

If you want to target your efforts to a particular US Hispanic demographic,  by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take into account while selling to Mexicans in the USA or in Mexico. 1. Don’t compete with Mexican owned…

10 Fresh Strategies to Increase Your Traffic

A critical mass of users is built by producing adequate tools and content. High traffic requires at first a solid infrastructure with adequate support and then a clear design which offers an ideal UI/UX for visitors. When visitors find the content they need in your platform, at a consistent basis, and they can consume such content in an enjoyable fashion, they come back for more. After coming back a few times, they start referring you.…