Tag: Tablets

UX Makes All the Difference

eBusiness, EssaysJordhy Ledesma
“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – Jakob Nielsen From a technical standpoint, few issues carry more weight than user experience. UX creates a fluid dialog between users and computers that ultimately is store in our brain as the most important brand association pertaining to your firm. UX matters because it impacts both the perceived as well as the real value of your platform.…

Clash of Giants: Apple vs Google

Essays, General, ManagementJordhy Ledesma
Google and Apple are chasing the same customers from seemingly orthogonal angles. Apple wants a design conscious, privacy guarding customer with a refined taste and a fat credit card. However, Google is content with just about everybody as long as they open up their lives to the borg. Free vs paid, open vs closed, client vs cloud, is there a clear winner? In the article, Google on Apple: The end is near, Mike Elgan argues…

No Innovation at WWDC 2015

Essays, General, ReviewsJordhy Ledesma
Steve Jobs is dead and apparently so is the culture of innovation at Apple. Yesterday we experience one of the few WWDCs with absolutely no innovation and only incrementalism. Larry Ellison said it best when he referred to Apple’s future without Steve Jobs: Let’s go over some of the major announcements: Apple Music is the result of Beats acquisition and Apple’s new play in music  streaming to counter stagnating music downloads. This is a new…

Experience Meerkat and Periscope

EssaysJordhy Ledesma
The future of online streaming is here. Both Meerkat and Periscope provide nice ecosystems so film and live stream your life over mobile devices. My experience with Meerkat a couple of days ago was simply amazing and I very much prefer it over Periscope. These two platforms are riding a new wave of innovation that will prove crucial to social media. Citizen journalism, real estate open houses, forums, events, parties and conventions will all benefit…

Internet Trends 2015

GeneralJordhy Ledesma
Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.     Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

Mobile is King

EssaysJordhy Ledesma
We love the mobile experience. Content at your fingertips, closer interaction with our computers and unprecedented ease of use. Over time our subconscious realizes that using mobile platforms is easier than opening our laptop’s web browser and we perform more and more tasks on our mobile devices. Compound this reality with the growth metrics of smartphone and tablet adoption all over the world and you’ll end up with an indisputable fact: Mobile is King. Mobile…

10 Fresh Strategies to Increase Your Traffic

EssaysJordhy Ledesma
A critical mass of users is built by producing adequate tools and content. High traffic requires at first a solid infrastructure with adequate support and then a clear design which offers an ideal UI/UX for visitors. When visitors find the content they need in your platform, at a consistent basis, and they can consume such content in an enjoyable fashion, they come back for more. After coming back a few times, they start referring you.…

The iPad: What Will it Change and Why?

Essays, GeneralJordhy Ledesma
Upon Apple iPad’s release, all my books will be available in the new iPad eBook format, with several additions. The magic that surrounds this device will make it even more successful than the iPod (and that’s me being conservative) and the Best Monitors for Xbox One X Gaming. Not only will the iPad sell a couple million units in its first year but also will quickly become (as prices fall) Apple’s best selling item. As…

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