Tag: Google

Dear Linux, Please Go Back to School

eBusiness, EssaysJordhy Ledesma
You have a big problem dear Linux. You’re not discoverable. And that’s holding back an entire industry. In fact, it’s holding back our entire planet. Dear Linux, I am sick and can’t take it anymore. The five most common problems of Linux are drivers, interoperability, talent, fragmentation and legal issues. However theres another elephant in the room. Linux lacks intelligence. Spotlight, Siri, Google and Google Now are offering a natural language layer that simplifies usage…

Clash of Giants: Apple vs Google

Essays, General, ManagementJordhy Ledesma
Google and Apple are chasing the same customers from seemingly orthogonal angles. Apple wants a design conscious, privacy guarding customer with a refined taste and a fat credit card. However, Google is content with just about everybody as long as they open up their lives to the borg. Free vs paid, open vs closed, client vs cloud, is there a clear winner? In the article, Google on Apple: The end is near, Mike Elgan argues…

Deep Learning Means Computers Have Mastered Basic Perception

GeneralJordhy Ledesma
Deep learning and big data are real revolutions shaping our world and increasing our world’s automation. But academics and engineers disagree on what deep learning actually is (or could be). Deep Learning is Basic Perception Computers can now, given some guidance, form opinions about fuzzy things. They are very good at spotting credit card fraud, similar images and security breaches. This is because the simulated neural patterns of machine deep learning correlate with our basic…

The Hyperlocal Graveyard

Essays, ManagementJordhy Ledesma
Secret has thrown the towel and recently announced they will close their doors and return the remaining money to its investors. It’s a major loss for the hyperlocal ecosystem and a major win for Yik Yak. However hyperlocal remains a painful graveyard filled with broken dreams and shattered hearts of dozens of remarkable entrepreneurs. Let’s go over some stories: Sonar They folded operations a couple of years ago after a tidal wave of interest and…

Optimize your Pages to Gain Readers

Essays, General, GuidesJordhy Ledesma
Web page optimization is as hard as marathons. Thankfully, in today’s world of dynamic systems you only have to optimize a handful of templates and keep some guidelines in check. There are two main evangelical movements to make the web faster. Slow (backed by Yahoo) and PageSpeed (a son of Google). According to Yslow you need to keep the following in check: Making fewer HTTP requests Using a CDN Far-Future Expirations Last-Modified Header Removal ETag…

International Search Engine Marketing

Essays, GeneralJordhy Ledesma
Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…

The Case for Mobile Only Themes

EssaysJordhy Ledesma
If you’re struggling to meet Google’s Mobilegeddon deadline, I suggest you try a different theme for your mobile website, perhaps using WPTouch or something similar. This will allow you to quickly cater to a multiplicity of mobile development issues like: – Manage data issues. Some web users will have browsing limitations and will prefer faster loading pages. The bar is really low here. – User Experience. An “app-like” experience improves engagement and increases reading time…

Mobilegedon: The Google Mobile Update

eBusiness, EssaysJordhy Ledesma
If your site is not responsive and mobile friendly get ready for a drop in search traffic next week when Google will use its dominance in the SE market to pressure developers to go “mobile first” or be “mobile conscious”. Let me express my disagreement: – Ranking websites based on technical factors introduces an unfair discount in rankings for ONGs and universities that lack the budget for these costly updates. – While mobile traffic is…

Microsoft Bing Hits 20% Search Share

EssaysJordhy Ledesma
Long-time Google competitor, Microsoft Bing has just crossed the 20% threshold. This is great news for the industry. Traffic from Bing and Yahoo now amount to 32.8% of all web searches or slightly over 4 billion searches per month. Business models focusing on traffic from Bing and Yahoo not only get a decent amount of traffic but they also face less competition. Please take them into consideration for your next project.…

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