Management – Jordhy Ledesma

Insight

February 21, 2017 Essays, General, Management, PeopleJordhy Ledesma

Crafting great web destinations is not about technique. It’s not even about technology. You can have the best team, fast servers and amazing VCs behind you. But those things, although important, don’t matter as much as the golden key: insight. Insight gives you an invitation to explore the customer’s mind. It lets you know what they want. Hence, you can engage in customer driven development. It’s like a compass for your journey. Here’s why insight…

Don’t Ignore the Social Challenges of Web Development

January 6, 2016 eBusiness, eCommerce, Essays, Management, PeopleJordhy Ledesma

Our goal is to leverage what is already out in the field in terms of partners, but then hire in project management capability and a bit of technical capability. – Kevin Rollins It is easy to get excited about the new wave of technologies entering the market and the constant evolution of frameworks, hardware and technological ecosystems while at the same time forgetting about the single biggest bottleneck in web development: social challenges. Organizational structures,…

Content Fragmentation Follows Device Introduction

December 17, 2015 eBusiness, Essays, General, Guides, ManagementJordhy Ledesma

If we map out the evolution of the Internet by device introduction we find very interesting dynamics. For one, every major device introduction has been preceded by a revolution in content production. We saw it with web browsers, mail list servers, iPhones, social networks, Bitcoin, the Internet of Things and now with wearables. Every new device category that is successful in the marketplace brings with it a fragmentation in the content production unit of your…

Tim Cook Has Been a Great CEO And He’ll Prove it Today

September 9, 2015 Essays, Management, PeopleJordhy Ledesma

Apple is largely expected to reveal an assortment of new products and services for its fans all around the globe. We’ll probably see new iPhones, get a hard date for OS X El Capitan and enjoy some meaty surprises. All and all, despite the Apple Watch fiasco, Tim Cooks has been a great CEO, here’s why. Nice Transition Cook was able to lead a post-Jobsian Apple into an era of shared leadership and utility-oriented computing.…

100x Web Development

August 28, 2015 eBusiness, General, Guides, ManagementJordhy Ledesma

In this day and age of social media, smartphones and on-demand services, web properties can perform faster and more efficiently than ever before. Your business can distribute information to millions of potential customers for cents. However, in order to make use of everything this new age has to offer, you need a 100x plan for your web properties. A plan to make things spread and respond to increased demand across all your products and services.…

Information Science > Computer Science

July 13, 2015 Essays, General, ManagementJordhy Ledesma

We are no longer coding primarily for “computers” in the strict sense of the world. Post PC devices including smart phones, tables, IoT sensors and devices, wearables and smart appliances all point to a future were computers take a back seat. In light of the many shifts taking place since the last couple of decades I guess is time we start using other terms to refer to the field traditionally called “computer science”. What about…

Become an Engine of Change

July 9, 2015 Essays, Management, PeopleJordhy Ledesma

Focus on the change that you want to see in the world. Read every day about leadership, technology, finance or personal improvement; don’t waist your hours in nonsense. Because, if you use your time well, you can become an engine of change. You can be the connector that refers key people to world-changing entrepreneurs. Or the clever programmer that comes up with a faster algorithm that changes an entire industry. But, in order to do…

Scrum Your Way to the Top

July 7, 2015 Guides, ManagementJordhy Ledesma

Scrum is a management and control process that cuts through complexity to focus on building software that meets business needs. Management and teams are able to get their hands around the requirements and technologies, never let go, and deliver working software, incrementally and empirically. – Scrum.org Scrum is a very simple, very quick project management scheme. It’s ideally suited to build MVPs and v1.0 products. I like it, because it gives projects are very real…

Market Segmentation and the Quantcast Growth Hack

July 6, 2015 Essays, Guides, Hispanics, ManagementJordhy Ledesma

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Forget About Reading the News. Focus on Making News.

June 30, 2015 Essays, ManagementJordhy Ledesma

People largely talk about similar issues: news, celebrities, new policies, etc. But you are different, you want to make a dent, to craft a legacy, to have an impact by improving a critical sector of our daily lives. I get it. Making big social contribution starts by getting ahead of the mainstream train of thought and actually working on making news instead of constantly following or reporting on news. Being an innovator is all about…

Category: Management