Insight
Crafting great web destinations is not about technique. It’s not even about technology. You can have the best team, fast servers and amazing VCs behind you. But those things, although important, don’t matter as much as the golden key: insight.
Insight gives you an invitation to explore the customer’s mind. It lets you know what they want. Hence, you can engage in customer driven development. It’s like a compass for your journey. Here’s why insight…