Probabilistic Analysis and Information Architecture
Web development is more than pixel crunching. To create high-traffic web properties you need to think like a mathematician. Yes, retention is important, and so is user-centered design; but probabilistic analysis is most certainly what differentiates great properties from average websites. To make your traffic go up, statistical analysis is still more powerful than design hacks.
How to Tilt the Odds in Your Favor
1. Limit the number of options. Initially, it’s best to have…