If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from.
Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have to cover international issues…
America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their pages to Spanish when they seek to internationalize their operations. In this essay, I’ll explain the most fundamental…
I’ve been playing around with the new LG G4 for some weeks now and my summary is simple: this is probably the best Android device you can buy. LG has executed marvelously a new strategy to bring life back into their mobile devices and, so far, all the latest flagship releases have been amazing. In this post, I want to analyze LG’s strategy and cast light into the LG G4’s most salient highlights.
The Business…
If you want to target your efforts to a particular US Hispanic demographic, by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take into account while selling to Mexicans in the USA or in Mexico.
1. Don’t compete with Mexican owned…
According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland. The series, which will target millennials, will be produced specifically for Snapchat’s vertical format.
As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production role as her marketing firm joins in to co-produce the…
Hispanics in the US
The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are generally more social and stick to brands for a very long…
I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO experts. If you fit this description, you can significantly grow your business by purchasing Spanish keywords. However, even thought your…
Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally?
Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such a thing? It’s all about network effects.
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