Twitter Launches Moments

Twitter has launched the clever “Moments” interface. The tab allows users to follow trending news and updates within a particular event. The simple tab is very accesible and intuitive for both newcomers and Twitter long-timers. While Moments is primarily an attempt to welcome new users who currently find Twitter unwieldy or unnecessary, it is also an example of a trend toward so-called “distributed content.” … When users follow a “moment,” like a football game or…

Building a Community of Ambassadors to Reach a Million Users

One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

No Innovation at WWDC 2015

Steve Jobs is dead and apparently so is the culture of innovation at Apple. Yesterday we experience one of the few WWDCs with absolutely no innovation and only incrementalism. Larry Ellison said it best when he referred to Apple’s future without Steve Jobs: Let’s go over some of the major announcements: Apple Music is the result of Beats acquisition and Apple’s new play in music  streaming to counter stagnating music downloads. This is a new…

Ship When You Can Get Traction

Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

The LG G4 is the Perfect Android Device

I’ve been playing around with the new LG G4 for some weeks now and my summary is simple: this is probably the best Android device you can buy. LG has executed marvelously a new strategy to bring life back into their mobile devices and, so far, all the latest flagship releases have been amazing. In this post, I want to analyze LG’s strategy and cast light into the LG G4’s most salient highlights. The Business…

Internet Trends 2015

Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report.  In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs.     Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

Sofia Vergara to Star in Snapchat Series

According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production role as her marketing firm joins in to co-produce the…

Facebook Dark Posts: The Best Social Media Strategy of 2015

So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

Hispanics in the US

Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are generally more social and stick to brands for a very long…

How I Reached 14 Million Viewers Using Twitter

This is the graph of my mention reach from the last six months.  A nice number considering I don’t have millions of Twitter followers of a TV program. But the truth is you can gain fair exposure using Twitter just by consistently posting high quality content. The tool I use to manage my Twitter metrics is called SumAll, it’s free and very practical. Aside from that, I only used my blog and the Klout Chrome…