Tag: Facebook

Facebook Dark Posts: The Best Social Media Strategy of 2015

GeneralJordhy Ledesma
So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

True Key Might Literally Change the Face of the Internet

EssaysJordhy Ledesma
Intel Security has just opened True Key testing for select customers and, my initial impressions of the product are pretty favorable. Considering the bundling power that Intel has, its brand equity and industry clout, True Key might be the way we all log in to web sites and apps in the next few years. Your passwords and wallet data are encrypted and decrypted locally, on your device. This encrypted data is stored on True Key …

The Hyperlocal Graveyard

Essays, ManagementJordhy Ledesma
Secret has thrown the towel and recently announced they will close their doors and return the remaining money to its investors. It’s a major loss for the hyperlocal ecosystem and a major win for Yik Yak. However hyperlocal remains a painful graveyard filled with broken dreams and shattered hearts of dozens of remarkable entrepreneurs. Let’s go over some stories: Sonar They folded operations a couple of years ago after a tidal wave of interest and…

Common Mistakes in Website Performance Optimization

Essays, Guides, ManagementJordhy Ledesma
Enterprises make a lot of mistakes when testing the performance of their websites. High-speed Internet access and ever more powerful servers, have given a good excuse to many IT managers and web producers to become a little bit lazy when testing and optimizing their websites. Nevertheless, the benefits of performance testing are unparalleled: speedier website loads, lower hosting costs, more sales, increased equipment durability, happier customers and faster backups are but a few of the…

Why the Bitcoin Revolution Will be Bigger than the Internet

EssaysJordhy Ledesma
The social media revolution is mostly over. The mayor players have matured, innovation is very stagnant in this area and most social networking ideas are “pretty much out there”. With the exception of a civic network all the potentially mainstream social networking innovations have been created. The next revolution is something far greater in scope and potential gains for humanity. A large group of programmers, activists, venture capitalists, investors and technical leaders are now seeking…

The Case for a Global Civic Network

EssaysJordhy Ledesma
At this point a sizable percentage of the world’s population is familiar with social networks. After the uprising of social networks our lives have become a little bit easier as we now enjoy greater connectivity and have an easier time networking with the people we care about. However that is both the curse and blessing of social networks: they keep us confined to our natural and social silos. When Twitter came out, one of my…

Connected But Lonely?

Essays, GeneralJordhy Ledesma2 Comments
This is a guest post and TED talk about social change in the social network era. Just a moment ago, my daughter Rebecca texted me for good luck. Her text said, “Mom, you will rock.” I love this. Getting that text was like getting a hug. And so there you have it. I embody the central paradox. I’m a woman who loves getting texts who’s going to tell you that too many of them can…

Facebook 2.0 – The New Timeline

Essays, GuidesJordhy Ledesma2 Comments
Facebook Timeline = Facebook 2.0 The changes in Facebook ratify that on the Internet, it’s all about momentum, and Zuckerberg has plenty of that. How can the Internet’s second biggest juggernaut make such impressive changes to it’s core business and have no one notice them? Not only did the Facebook Dev Team execute a marvelous job, but also they did so with high touch and huge secrecy. The timeline will increase Facebook’s visits, deepen customer…

The Mightybell is Born

Essays, ManagementJordhy Ledesma
The faboulous Gina Bianchini (social media’s wonder woman and ning co-founder) has launched a new project called Mightybell. I quote: “At the core of a Mightybell Experience is creating something other people want to do. The difference between Mightybell and making an online video, writing a blog post, or answering a question on a Q&A site is that on Mightybell, when you layout your best plan for, say, a four day survival camping trip to…

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