Research – Jordhy Ledesma

Your Keyboard as a Bottleneck

April 7, 2016 Essays, GeneralJordhy Ledesma

It surprises me how many new developers fail to internalize their main development computer as an integrated system. They think that a computer is simply a collection of parts and routinely forget considerations about ergonomics when purchasing new hardware. Many of these recent grads are coding complex web applications using a laptop keyboard that is probably worth less than ten dollars; their use of portrait screens, secondary monitors, specialized track pads and voice recognition software…

An Update on Web Assembly

March 15, 2016 eBusiness, General, GuidesJordhy Ledesma

Yesterday, I posted about the imminent release of Web Assembly in 2016. And guess what? Here it is! You can now test several experimental Web Assembly releases across browsers. See the quote below: WebAssembly is an emerging standard whose goal is to define a safe, portable, size- and load-time efficient binary compiler target which offers near-native performance—a virtual CPU for the Web. WebAssembly is being developed in aW3C Community Group (CG) whose members include…

Web Assembly: A Tectonic Shift

March 14, 2016 eBusiness, Essays, GeneralJordhy Ledesma

Web Assembly is the next stop for bringing web sites closer to the speed and versatility of native apps. The new standard would provide an assembly layer of compiled code that can be executed as much as 20 times faster than JavaScript. Web Assembly is a W3C standard that will bring similar functionality as Java and .Net without the requiring any plugins. WebAssembly, or wasm for short, is intended to be a portable bytecode…

Market Segmentation and the Quantcast Growth Hack

July 6, 2015 Essays, Guides, Hispanics, ManagementJordhy Ledesma

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

About Network Effects

June 19, 2015 Essays, ManagementJordhy Ledesma

So, your plan is to ship a series of features, have thousands install your app and hope for the best? I’m sorry, but you need a better plan, specifically something that doesn’t include the word “hope” in it. Network effects happen when your application is deliberately designed to support such effects. Network effects happen when a critical mass of users is constantly enriching your platform and, such enrichment can be monetized. Network effects translate into …

Internet Trends 2015

May 27, 2015 GeneralJordhy Ledesma

Annually, Kleiner Perkins publishes the though-leading “Internet Trends” report. In this year’s report, Mary Meeker presents a fascinating set of new trends. Among the most salient is the fact that Internet growth pace is slowing both in the classic as well as mobile webs. Another salient slide talks about the new ad formats available on mobile platform, including cinematic pins, local inventory ads and carousel ads. The report also devotes significant attention to…

How to Win

May 20, 2015 Essays, Management, PeopleJordhy Ledesma

Focus on the prize. Focus on the goal. Never on your opponents. Then go to work, hard and fast and smart. Winning is an art in itself, to become a winner you need a different mindset. It all starts with your preparation. Drop the nukes, then fight the ashes Step 1. You must prepare heavily to win. That might include waking up at 4:00 am every day for a couple of years to understand…

Mobilegedon: The Google Mobile Update

April 17, 2015 eBusiness, EssaysJordhy Ledesma

If your site is not responsive and mobile friendly get ready for a drop in search traffic next week when Google will use its dominance in the SE market to pressure developers to go “mobile first” or be “mobile conscious”. Let me express my disagreement: – Ranking websites based on technical factors introduces an unfair discount in rankings for ONGs and universities that lack the budget for these costly updates. – While mobile traffic is…

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