Your Keyboard as a Bottleneck

It surprises me how many new developers fail to internalize their main development computer as an integrated system. They think that a computer is simply a collection of parts and routinely forget considerations about ergonomics when purchasing new hardware. Many of these recent grads are coding complex web applications using a laptop keyboard that is probably worth less than ten dollars; their use of portrait screens, secondary monitors, specialized track pads and voice recognition software…

100x Web Development

In this day and age of social media, smartphones and on-demand services, web properties can perform faster and more efficiently than ever before. Your business can distribute information to millions of potential customers for cents. However, in order to make use of everything this new age has to offer,  you need a 100x plan for your web properties. A plan to make things spread and respond to increased demand across all your products and services.…

Become an Engine of Change

Focus on the change that you want to see in the world. Read every day about leadership, technology, finance or personal improvement; don’t waist your hours in nonsense. Because, if you use your time well, you can become an engine of change. You can be the connector that refers key people to world-changing entrepreneurs. Or the clever programmer that comes up with a faster algorithm that changes an entire industry. But, in order to do…

Market Segmentation and the Quantcast Growth Hack

Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Why Create a Latino Section

If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have to cover international issues…

Building a Community of Ambassadors to Reach a Million Users

One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

Analyzing SEC Filings

A great way to polish your business plan or predict the strategic intent of key players is analyzing SEC filings. 10K reports present a yearly review of a company’s performance while 10Q filings go over quarterly performance. By law, public US corporations are required to disclose material information in a constant and timely fashion, so these reports are always interesting to read and contain good insights. SEC Live is a free tool that lets you…

UX Makes All the Difference

“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – Jakob Nielsen From a technical standpoint, few issues carry more weight than user experience. UX creates a fluid dialog between users and computers that ultimately is store in our brain as the most important brand association pertaining to your firm. UX matters because it impacts both the perceived as well as the real value of your platform.…

The Startup War Chest

A war chest is a metaphor for any collection of tools or money intended to be used in a challenging or dangerous situation. Historically, it referred to the chest located in the homes or barracks of soldiers, in which the soldier kept arms and armor. In the modern era, it more often refers to a collection of funds (or less occasionally special tools or equipment) intended to allow a person or organization to get through…

Ship When You Can Get Traction

Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…