Tag: Bilingual
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Why Create a Latino Section
If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation.…
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Don’t Wait for Internationalization to Pursue the Hispanic Market
America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their…
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50 Things You Should Know About Hispanic Consumers
Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that…
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The Latino Growth Hack
I have a sweet little tip for all my readers in countries with significant Latino populations. Let’s say you live in the USA and have a startup, blog, portal or eCommerce shop with an established Internet presence, you are spending a fair share of money on Adwords every month and have consulted with several SEO…
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Why Should Your Site Have a Spanish Subdomain?
Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving…