Category: Guides

An Update on Web Assembly

eBusiness, General, GuidesJordhy Ledesma
Yesterday, I posted about the imminent release of Web Assembly in 2016. And guess what? Here it is! You can now test several experimental Web Assembly releases across browsers. See the quote below:   WebAssembly is an emerging standard whose goal is to define a safe, portable, size- and load-time efficient binary compiler target which offers near-native performance—a virtual CPU for the Web. WebAssembly is being developed in aW3C Community Group (CG) whose members include…

Content Fragmentation Follows Device Introduction

eBusiness, Essays, General, Guides, ManagementJordhy Ledesma
If we map out the evolution of the Internet by device introduction we find very interesting dynamics. For one, every major device introduction has been preceded by a revolution in content production. We saw it with web browsers, mail list servers, iPhones,  social networks, Bitcoin, the Internet of Things  and now with wearables. Every new device category that is successful in the marketplace brings with it a fragmentation in the content production unit of your…

100x Web Development

eBusiness, General, Guides, ManagementJordhy Ledesma
In this day and age of social media, smartphones and on-demand services, web properties can perform faster and more efficiently than ever before. Your business can distribute information to millions of potential customers for cents. However, in order to make use of everything this new age has to offer,  you need a 100x plan for your web properties. A plan to make things spread and respond to increased demand across all your products and services.…

Scrum Your Way to the Top

Guides, ManagementJordhy Ledesma
Scrum is a management and control process that cuts through complexity to focus on building software that meets business needs. Management and teams are able to get their hands around the requirements and technologies, never let go, and deliver working software, incrementally and empirically. – Scrum.org Scrum is a very simple, very quick project management scheme. It’s ideally suited to build MVPs and v1.0 products. I like it, because it gives projects are very real…

Market Segmentation and the Quantcast Growth Hack

Essays, Guides, Hispanics, ManagementJordhy Ledesma
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

Why Create a Latino Section

Essays, Guides, HispanicsJordhy Ledesma
If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have to cover international issues…

Building a Community of Ambassadors to Reach a Million Users

Essays, General, Guides, PeopleJordhy Ledesma
One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

Analyzing SEC Filings

Essays, Guides, ReviewsJordhy Ledesma
A great way to polish your business plan or predict the strategic intent of key players is analyzing SEC filings. 10K reports present a yearly review of a company’s performance while 10Q filings go over quarterly performance. By law, public US corporations are required to disclose material information in a constant and timely fashion, so these reports are always interesting to read and contain good insights. SEC Live is a free tool that lets you…

Ship When You Can Get Traction

Essays, General, Guides, ManagementJordhy Ledesma
Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

The Path to Inbox Zero

Essays, Guides, ManagementJordhy Ledesma
Inbox Zero This is my inbox as of Thu May 28, 2015. How can this be? I manage several businesses, constantly develop websites, have account in over 200 social networks, etc. How can my inbox be empty, what’s the big trick? Are you ready for it? The obvious trick is to have a social media assistant. The key is to simply delegate all your your email and social media communications and share your inbox with…

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