Tag: SEO

International Search Engine Marketing

Essays, GeneralJordhy Ledesma
Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…

How Are YouTube Videos Ranked?

EssaysJordhy Ledesma
General Video SEO Tips I get this question a lot, and the short answer is that Youtube videos are ranked according to social signals. Google takes into account the number of views, the channel’s frequency of posting, audience retention metrics etc. This infographic by Martin Mibfeldt explains it very well: Hence, in order to ranked well with your video content I suggest you take into account the following: – Encourage users to comment, subscribe and…

Microsoft Bing Hits 20% Search Share

EssaysJordhy Ledesma
Long-time Google competitor, Microsoft Bing has just crossed the 20% threshold. This is great news for the industry. Traffic from Bing and Yahoo now amount to 32.8% of all web searches or slightly over 4 billion searches per month. Business models focusing on traffic from Bing and Yahoo not only get a decent amount of traffic but they also face less competition. Please take them into consideration for your next project.…

The Lost Art of Information Architecture

eBusiness, Essays, Guides, ManagementJordhy Ledesma
It used to be that everybody was into information architecture. We used to quote the gospel of Nathan Shedroff, the teachings of Jakob Nielsen and the books of Steve Krug. However, I have news for you: new web developers aren’t buying the IA gospel. Websites that mimic applications, one page responsive sites and super-simple apps have rendered the IA practice a second rate passenger in the tours of web development. This is such a shame.…

SEO 2015: Dawn of a New Age

eBusiness, eCommerce, Essays, Guides, ManagementJordhy Ledesma
SEO 2015 is the keyword of choice for new SEOs looking for tips and tricks in this new era. Almost everything has changed in the SEO arena since the inception of the field. The biggest change in 2015 is the promotion of reputation as a key ranking signal. Ranking algorithms are getting more and more complex and now they include a diverse set of social ad authority signals. The key to win in 2015 is…

The Longtail is Infinite – Part 3

Essays, GuidesJordhy Ledesma
In parts 1 and 2 we explored how the long tail makes or break your search engine web traffic and how to get more. In the final installment of the series we’ll conclude our explorations by capturing visitor from new places without relying on historic searches. For this purpose, we must consider the question “how is a web search made?”. Usually the carry a need, an area or a desire. Whenever new needs, desires or…

The Long Tail is Infinite – Part 2

eBusiness, eCommerce, Essays, GuidesJordhy Ledesma
An infinite long tail implies your work as a keyword researcher is never-ending. The first step towards multiplying your traffic is analyzing the keywords driving traffic to your competitors. Previously on Part 1 I talked about the basics of long tail keyword research. Today we’ll explore three playbook to broaden your keyword list using the sites of your competitors.   Playbook 1 – Social Media Analysis 1.1 Use one of these SEO tools to scout…

The Long Tail is Infinite – Part 1

Essays, Guides, ManagementJordhy Ledesma
The soul of Internet development is connection with a global user base thru keyword analysis. Keyword mining helps better manage inventory, prepare adequate content and identify user needs before the competition. In other to do so, you need to master the concepts of keyword head, body and tail. A lot has been said online about these concepts but most experts are failing to communicate a simple fact: the long tail is infinite. .    …

Actually, .Asia Might be the Next .Com

EssaysJordhy Ledesma
The most crucial development for the Internet industry in 2014 was probably the introduction of thousands of new gTLDs for domain name registrations (.website, .xyz, .travel, etc). While actually a good thing for the industry, the rollout process has been messy and filled with lackluster marketing and slow end-user adoption. Nevertheless, while .com will remain as the top extension for years and years, new players offer many benefits for the unconnected. .music promises to shield…

Why Should Your Site Have a Spanish Subdomain?

eBusiness, eCommerce, Essays, HispanicsJordhy Ledesma
Before you even consider expensive localization projects or international expansions, ask yourself this question: Can I grow my audience without expanding internationally? Of course you can. You can sell to the same zip codes and dramatically increase your customer base. Indeed that’s why companies like Sprint have fully translated their websites to Spanish while serving the same zip codes. But why would a national brand do such  a thing? It’s all about network effects.  …

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