International Search Engine Marketing
Core Issues
International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account:
1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy.
2.…