Category: Management

• Clarity as the Quintessential Competitive Advantage

  Shakespeare said that “brevity is the soul of wit” to which we might add that “clarity is the soul of relevance”. Clarity is the quintessential competitive advantage, a powerful communication tool that can amplify your marketing message, make the user experience more delightful while boosting revenues seamlessly. But, where and when shall we seek clarity? It is indeed very expensive to polish products until the very last pixel. However, the search for clarity is most…

  Jordhy Ledesma

  July 14, 2013

  Essays, Management

  Marketing

• Twitter for Tech in 20 Steps

  Are you the new tech entrepreneur in town? Can’t quite figure out how to make the most of Twitter? Follow these easy steps to maximize your impact in this massive social network. (Click the image to maximize)…

  Jordhy Ledesma

  April 9, 2012

  Essays, Guides, Management

  Twitter

• The Mightybell is Born

  The faboulous Gina Bianchini (social media’s wonder woman and ning co-founder) has launched a new project called Mightybell. I quote: “At the core of a Mightybell Experience is creating something other people want to do. The difference between Mightybell and making an online video, writing a blog post, or answering a question on a Q&A site is that on Mightybell, when you layout your best plan for, say, a four day survival camping trip to…

  Jordhy Ledesma

  September 16, 2011

  Essays, Management

  Facebook, Social Media, Video