Category: General

Building a Community of Ambassadors to Reach a Million Users

One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

Less is More

Instead of trying to pack yet another feature into your app, why not refine and polish your product? Simplicity is an asset because it increases engagement and customer retention. Thinking in terms of excellence, in terms of quality and not quantity is a recipe for success. Simple products are more likely to fit into your customers’ lives. Focused products  are cheaper to produce and cheaper to refine. Moreover, you can craft simple products that only…

Clash of Giants: Apple vs Google

Google and Apple are chasing the same customers from seemingly orthogonal angles. Apple wants a design conscious, privacy guarding customer with a refined taste and a fat credit card. However, Google is content with just about everybody as long as they open up their lives to the borg. Free vs paid, open vs closed, client vs cloud, is there a clear winner? In the article, Google on Apple: The end is near, Mike Elgan argues…

Don’t Wait for Internationalization to Pursue the Hispanic Market

America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their pages to Spanish when they seek to internationalize their operations. In this essay, I’ll explain the most fundamental…

Can Startups Learn From Comparables?

A pivotal change is taking place in Startup land. Business stories and models are being open-sourced along with a plethora of metrics and financial data, courtesy of services such as CrunchBase, Tech in Asia and Mattermark. With these relatively new tools you can now benchmark your performance against that of the industry and other probably similar startups. If your project is pre-money you can also use Angel List and discover what people in your space…

The Startup War Chest

A war chest is a metaphor for any collection of tools or money intended to be used in a challenging or dangerous situation. Historically, it referred to the chest located in the homes or barracks of soldiers, in which the soldier kept arms and armor. In the modern era, it more often refers to a collection of funds (or less occasionally special tools or equipment) intended to allow a person or organization to get through…

No Innovation at WWDC 2015

Steve Jobs is dead and apparently so is the culture of innovation at Apple. Yesterday we experience one of the few WWDCs with absolutely no innovation and only incrementalism. Larry Ellison said it best when he referred to Apple’s future without Steve Jobs: Let’s go over some of the major announcements: Apple Music is the result of Beats acquisition and Apple’s new play in music  streaming to counter stagnating music downloads. This is a new…

What Is Wifi Aware?

Wi-Fi Aware is an exciting new capability of Wi-Fi which enables power-efficient discovery of nearby information and services before making a connection. Wi-Fi Aware will make it easy to find services available in the area that match preferences set by the user – and is optimized to work well even in crowded environments. Wi-Fi Aware will be a key enabler of a personalized social, local, and mobile experience, enabling users to find video gaming opponents,…

Ship When You Can Get Traction

Never ship unless you can start getting traction right away. That should be your hard benchmark before putting something out. Shipping is a complicated process and shouldn’t be taken lightly. You need to invest in due diligence, MVP development and a myriad of administrative issues. Are your processes and maintenance procedures fully documented? Have you fully checked all your servers for updates, security patches, etc. Have you fully tested your system? Is the feedback superb?…

The LG G4 is the Perfect Android Device

I’ve been playing around with the new LG G4 for some weeks now and my summary is simple: this is probably the best Android device you can buy. LG has executed marvelously a new strategy to bring life back into their mobile devices and, so far, all the latest flagship releases have been amazing. In this post, I want to analyze LG’s strategy and cast light into the LG G4’s most salient highlights. The Business…