Jordhy Ledesma

  • End User Involvement is Critical for Web Development Success

    Whether you are building social networks, web applications or simple websites, end-user involvement is critical for success. Wireframes, prototypes and MVPs mean little without strong user feedback. It pains me to review a number of products and services which were built with no end-user input whatsoever. Benefits of End User Involvement End-users can shed light into a myriad of issues that designers and developers constantly forget. Figuring out things like font sizes, layouts and content…

    Jordhy Ledesma

    November 19, 2015
    Essays, People
  • Twitter Launches Moments

    Twitter has launched the clever “Moments” interface. The tab allows users to follow trending news and updates within a particular event. The simple tab is very accesible and intuitive for both newcomers and Twitter long-timers. While Moments is primarily an attempt to welcome new users who currently find Twitter unwieldy or unnecessary, it is also an example of a trend toward so-called “distributed content.” … When users follow a “moment,” like a football game or…

    Jordhy Ledesma

    October 6, 2015
    Essays, Reviews
    Social Media, Twitter
  • The New Apple TV is a Game Changer

    Apps in your TV, games on your TV, websites mixed with TV stations. What a tour de force! This is the kind of stuff our industry needs, a new device that is interwoven perfectly into our daily habits while giving us more freedom to chose and interact with the digital world. The future of television is all about apps. That was almost verbatim what Tim Cook said to start the conversation about Apple TV. The…

    Jordhy Ledesma

    September 10, 2015
    Essays, General
    Apple
  • Tim Cook Has Been a Great CEO And He’ll Prove it Today

    Apple is largely expected to reveal an assortment of new products and services for its fans all around the globe. We’ll probably see new iPhones, get a hard date for OS X El Capitan and enjoy some meaty surprises. All and all, despite the Apple Watch fiasco, Tim Cooks has been a great CEO, here’s why. Nice Transition Cook was able to lead a post-Jobsian Apple into an era of shared leadership and utility-oriented computing.…

    Jordhy Ledesma

    September 9, 2015
    Essays, Management, People
    Apple, Organizational Development, Strategy
  • 100x Web Development

    In this day and age of social media, smartphones and on-demand services, web properties can perform faster and more efficiently than ever before. Your business can distribute information to millions of potential customers for cents. However, in order to make use of everything this new age has to offer,  you need a 100x plan for your web properties. A plan to make things spread and respond to increased demand across all your products and services.…

    Jordhy Ledesma

    August 28, 2015
    eBusiness, General, Guides, Management
    Founders, Guides, Marketing
  • Probabilistic Analysis and Information Architecture

    Web development is more than pixel crunching. To create high-traffic web properties you need to think like a mathematician. Yes, retention is important, and so is user-centered design; but probabilistic analysis is most certainly what differentiates great properties from average websites. To make your traffic go up, statistical analysis is still more powerful than design hacks. How to Tilt the Odds in Your Favor 1. Limit the number of options. Initially, it’s best to have…

    Jordhy Ledesma

    August 12, 2015
    Essays
    Data Analysis, Startup, Strategy, Web Development
  • Ethereum is the Most Important High Tech Development of 2015

    Ethereum is a platform for building distributed applications that benefit from consensus. Think of voting applications, social networks, ownership journals, banks, cryptocurrencies, etc. Simply put, Atheneum’s reach is massive and we’ll see a lot of Ethereum related news in the coming months. Although the platform needs several years to mature, version 1.0 is already out and many can benefit from the functionality that is already there. About Ethereum Ethereum is a blockchain-based cryptocurrency that includes…

    Jordhy Ledesma

    August 11, 2015
    eCommerce, General
    Bitcoin, Cryptocurrency, Strategy
  • Back From Vacations

    I’m back from my 2015 vacations and ready to talk about Windows 10 and Mac OS X El Capitan. In a nutshell, Microsoft and Apple have created very refined operating systems that will make your life easier. Windows 10 is a nice release that simplifies user experience while bringing back old features such as the Start Menu. The system is fluid and, so far, I’ve installed it without problems in a couple of machines. Sadly,…

    Jordhy Ledesma

    August 3, 2015
    General
  • Information Science > Computer Science

    We are no longer coding primarily for “computers” in the strict sense of the world. Post PC devices including smart phones, tables, IoT sensors and devices, wearables and smart appliances all point to a future were computers take a back seat. In light of the many shifts taking place since the last couple of decades I guess is time we start using other terms to refer to the field traditionally called “computer science”. What about…

    Jordhy Ledesma

    July 13, 2015
    Essays, General, Management
  • Become an Engine of Change

    Focus on the change that you want to see in the world. Read every day about leadership, technology, finance or personal improvement; don’t waist your hours in nonsense. Because, if you use your time well, you can become an engine of change. You can be the connector that refers key people to world-changing entrepreneurs. Or the clever programmer that comes up with a faster algorithm that changes an entire industry. But, in order to do…

    Jordhy Ledesma

    July 9, 2015
    Essays, Management, People
    Education, Finance, Founders, Guides, Organizational Development, Startup, Strategy
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