Jordhy Ledesma

  • Litecoin Has Grown Over 500%

    Bitcoin’s smaller brother, Litecoin is making big news this week. The alternative cryptocurrency has risen from a mere dollar and some cents to over 7 dollars. Indeed and incredible week for the second biggest crypto. There are many reasons for Litecoin’s big correction, let’s go over a few: – Less spam tolerant. The great river of spam transactions going on at the Bitcoin network is not economically feasible in Litecoin. For a full explanation please…

    Jordhy Ledesma

    July 9, 2015
    eCommerce, Essays
    Bitcoin, Cryptocurrency, Data Analysis, Finance, Keyword Research
  • Scrum Your Way to the Top

    Scrum is a management and control process that cuts through complexity to focus on building software that meets business needs. Management and teams are able to get their hands around the requirements and technologies, never let go, and deliver working software, incrementally and empirically. – Scrum.org Scrum is a very simple, very quick project management scheme. It’s ideally suited to build MVPs and v1.0 products. I like it, because it gives projects are very real…

    Jordhy Ledesma

    July 7, 2015
    Guides, Management
  • Market Segmentation and the Quantcast Growth Hack

    Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may develop…

    Jordhy Ledesma

    July 6, 2015
    Essays, Guides, Hispanics, Management
    Adwords, Competitive Intelligence, Data Analysis, Guides, Marketing, Research, Startup
  • The Steve Jobs Movie

    “What do you do? You’re not an engineer. You’re not a designer. You can’t put a hammer to a nail,” says Rogen’s Wozniak. “So how come 10 times in a day I read, ‘Steve Jobs is a genius’?” Responds Fassbender’s Jobs: “Musicians play their instruments. I play the orchestra.”   The trailer of the new Steve Jobs is simply amazing. It has already been seen by over 2 million people on YouTube alone. The film,…

    Jordhy Ledesma

    July 2, 2015
    Reviews
  • Managing Gridlock

    Gridlock is a common situation for traction-less startups. Your ratings on the App Store are falling, there’s no growth in your monthly visits and revenue couldn’t be more stagnant, so what do you do? What can you do when VCs are pushing one way, employees on another and competitors won’t let you move forward (via lawsuits or otherwise)? The first step is to assess the situation finding key avenues for change and identifying the key…

    Jordhy Ledesma

    July 1, 2015
    Essays, General
  • Forget About Reading the News. Focus on Making News.

    People largely talk about similar issues: news, celebrities, new policies, etc. But you are different, you want to make a dent, to craft a legacy, to have an impact by improving a critical sector of our daily lives. I get it. Making big social contribution starts by getting ahead of the mainstream train of thought and actually working on making news instead of constantly following or reporting on news. Being an innovator is all about…

    Jordhy Ledesma

    June 30, 2015
    Essays, Management
    Education, Organizational Development, Startup
  • Attention to Detail

    Attention to detail is key. We have been highly conditioned to evaluate things according to their superficial qualities and, in all fairness, in an increasingly virtual world, superficiality and reality often collide. Be fanatical about details. Go over each screen at least fifty times (literally). Sit down with designers and work on color coordination, branding, alignment, and overall UX. Your app’s design is telling users how much you care. Your app’s design is an ever-present…

    Jordhy Ledesma

    June 29, 2015
    Essays, General, Management
    CSS, Startup, Web Development
  • Why Create a Latino Section

    If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have to cover international issues…

    Jordhy Ledesma

    June 26, 2015
    Essays, Guides, Hispanics
    Bilingual, Guides, Hispanics
  • Model-View-Controller and the Separation of Labor

    Few architectural choices are more critical for your project’s success than MVC (model view controller). The idea being that by separating code into three separate entities, the application can grow more naturally and be easier to update. To give some context around the premise for MVC, here are the words of Trygve Reenskaug, one of the first  MVC practicioners: I have sometimes been given more credit than is my due, so I should stress that…

    Jordhy Ledesma

    June 25, 2015
    Essays, General
    CSS, Data Analysis, Mobile, SQL, Startup, Web Development
  • Building a Community of Ambassadors to Reach a Million Users

    One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

    Jordhy Ledesma

    June 24, 2015
    Essays, General, Guides, People
    Founders, Guides, Marketing, Organizational Development, Social Media, Startup, Strategy
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