Why Create a Latino Section

If you manage a magazine or newspaper, a Latino section is really a good idea to boost engagement. Why? Well, curation becomes easier and article consumption goes thru the roof because Latino web surfers can find more relevant articles to choose from. Bottom line is, while Latinos can identify with mainstream issues, they appreciate the cultural curation. Mind you, these articles don’t have to be in Spanish and they don’t have to cover international issues…

Model-View-Controller and the Separation of Labor

Few architectural choices are more critical for your project’s success than MVC (model view controller). The idea being that by separating code into three separate entities, the application can grow more naturally and be easier to update. To give some context around the premise for MVC, here are the words of Trygve Reenskaug, one of the first  MVC practicioners: I have sometimes been given more credit than is my due, so I should stress that…

Building a Community of Ambassadors to Reach a Million Users

One should guard against preaching to young people success in the customary form as the main aim in life. The most important motive for work in school and in life is pleasure in work, pleasure in its result and the knowledge of the value of the result to the community. Albert Einstein Community building is key to reaching a high user base with a grass roots movement and minimal marketing expenditures. You recruit the first…

Analyzing SEC Filings

A great way to polish your business plan or predict the strategic intent of key players is analyzing SEC filings. 10K reports present a yearly review of a company’s performance while 10Q filings go over quarterly performance. By law, public US corporations are required to disclose material information in a constant and timely fashion, so these reports are always interesting to read and contain good insights. SEC Live is a free tool that lets you…

About Network Effects

So, your plan is to ship a series of features, have thousands install your app and hope for the best? I’m sorry, but you need a better plan, specifically something that doesn’t include the word “hope” in it. Network effects happen when your application is deliberately designed to support such effects. Network effects happen when a critical mass of users is constantly enriching your platform and, such enrichment can be monetized. Network effects translate into …

Dear Linux, Please Go Back to School

You have a big problem dear Linux. You’re not discoverable. And that’s holding back an entire industry. In fact, it’s holding back our entire planet. Dear Linux, I am sick and can’t take it anymore. The five most common problems of Linux are drivers, interoperability, talent, fragmentation and legal issues. However theres another elephant in the room. Linux lacks intelligence. Spotlight, Siri, Google and Google Now are offering a natural language layer that simplifies usage…

UX Makes All the Difference

“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – Jakob Nielsen From a technical standpoint, few issues carry more weight than user experience. UX creates a fluid dialog between users and computers that ultimately is store in our brain as the most important brand association pertaining to your firm. UX matters because it impacts both the perceived as well as the real value of your platform.…

Clash of Giants: Apple vs Google

Google and Apple are chasing the same customers from seemingly orthogonal angles. Apple wants a design conscious, privacy guarding customer with a refined taste and a fat credit card. However, Google is content with just about everybody as long as they open up their lives to the borg. Free vs paid, open vs closed, client vs cloud, is there a clear winner? In the article, Google on Apple: The end is near, Mike Elgan argues…

Love the Craft. Craft the Love

What is the key to success in building new things? Is it making the code run fast. It is proper financing, or maybe hiring the right people. At a technical level yes, those things matter tremendously. However, at a high level you should probably strive for a more general goal: crafting love. First you have to chose your craft, and make sure you love it. Only pursue fields you are passionate about. And only hire…

Don’t Wait for Internationalization to Pursue the Hispanic Market

America is a multilingual country. With over 50 million Spanish-speaking citizens, and a wide presence in American culture it’s clear that America has a multilingual side. Now taught in most schools and present in American street names and culture, Spanish is becoming a new language for commerce all around the country. However, most businesses only translate their pages to Spanish when they seek to internationalize their operations. In this essay, I’ll explain the most fundamental…