Jordhy Ledesma

  • The Mexican Market

    If you want to target your efforts to a particular US Hispanic demographic,  by far the Mexican market is the biggest and most evenly distributed in America. Selling to the Mexican market is very complicated because of the high variance across customers and the many nuances across geographic differences. Here are the top issues you should take into account while selling to Mexicans in the USA or in Mexico. 1. Don’t compete with Mexican owned…

    Jordhy Ledesma

    May 25, 2015
    Essays, Hispanics
    Agency, Hispanics, Marketing, Strategy
  • Why Nginx?

    Nginx is a lightweight, high performance web server designed to deliver large amounts of static content quickly with efficient use of system resources. Nginx’s strong point is its ability to efficiently serve static content, like plain HTML and media files. Some consider it a less than ideal server for dynamic content. – Linode.com If you’re using Apache, you’re missing out. Nginx is a small, lesser known Russian Web Server that is taking the world by…

    Jordhy Ledesma

    May 22, 2015
    Essays, Guides, Reviews
    Guides, Startup, Web Development
  • How to Win – Part 2

    Winning is a polymathic endeavor in that, to win you need to excel at multiple areas. You need to be the better speaker, the better coder and/or the better salesman. Question is, how can you excel at multiple things simultaneously? I’ll try to illustrate my approach to this problem of personal development with some key examples. Web Development Wins When building Alsuper.com.do we had to create the best possible online catalog and provide low cost…

    Jordhy Ledesma

    May 21, 2015
    Essays, Guides
    Agency, Founders, Guides, Organizational Development, Startup, Strategy, Web Development
  • How to Win

    Focus on the prize. Focus on the goal. Never on your opponents. Then go to work, hard and fast and smart. Winning is an art in itself, to become a winner you need a different mindset. It all starts with your preparation. Drop the nukes, then fight the ashes Step 1. You must prepare heavily to win. That might include waking up at 4:00 am every day for a couple of years to understand the…

    Jordhy Ledesma

    May 20, 2015
    Essays, Management, People
    Founders, Guides, Organizational Development, Research, Startup, Strategy, Web Development
  • Domain Name Portfolios

    A domain name portfolio is one of the most important assets for an eCommerce operation. Having multiple domains in different languages and TLDs gives you access to a a bigger potential market. Here are some strategies you can put in place to set up a great domain portfolio. 1. Buy several exact match domains. For example you can buy “whatisanllc.com”  to educate customers about the benefits of LLCs. If you own a legal firm or…

    Jordhy Ledesma

    May 19, 2015
    Domains, Essays, Guides
    Domains, Strategy
  • 10 Fresh Strategies to Increase Your Traffic

    A critical mass of users is built by producing adequate tools and content. High traffic requires at first a solid infrastructure with adequate support and then a clear design which offers an ideal UI/UX for visitors. When visitors find the content they need in your platform, at a consistent basis, and they can consume such content in an enjoyable fashion, they come back for more. After coming back a few times, they start referring you.…

    Jordhy Ledesma

    May 18, 2015
    Essays
    Founders, Keyword Research, Marketing, Tablets, Web Development
  • Make Your Site Load in Less Than a Second

    Speed is more than a number. It’s a statement. Making your site fast tells your readers that you care about their time. It tells search engines that your infrastructure is working well and it makes everything easier and smoother. You can do a lot of things to make your sites faster. Here are some general tips that are easy to implement  can be implemented in a day or two: Deploy a CDN Cloudflare is free…

    Jordhy Ledesma

    May 14, 2015
    Essays, Guides
    Guides, Web Development
  • Sofia Vergara to Star in Snapchat Series

    According to Variety Magazine, ABC News and Univision (in their joint venture called Fusion) have joined forces with Sofía Vergara to produce a Snapchat series called Vergaraland.  The series, which will target millennials, will be produced specifically for Snapchat’s vertical format. As one of the most successful TV actresses today, Sofía Vergara will not only star in the series but also play a key production role as her marketing firm joins in to co-produce the…

    Jordhy Ledesma

    May 13, 2015
    General
    Agency, Hispanics, Marketing, Social Media
  • Facebook Dark Posts: The Best Social Media Strategy of 2015

    So far, across all our properties, Facebook Dark Posts are outperforming every other traffic acquisition channel. The trend is even more true in 2015 than it was in 2014, FDPs work. What Are Facebook Dark Posts? For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually…

    Jordhy Ledesma

    May 13, 2015
    General
    Facebook, Marketing, Social Media, Strategy
  • Deep Learning Means Computers Have Mastered Basic Perception

    Deep learning and big data are real revolutions shaping our world and increasing our world’s automation. But academics and engineers disagree on what deep learning actually is (or could be). Deep Learning is Basic Perception Computers can now, given some guidance, form opinions about fuzzy things. They are very good at spotting credit card fraud, similar images and security breaches. This is because the simulated neural patterns of machine deep learning correlate with our basic…

    Jordhy Ledesma

    May 12, 2015
    General
    Artificial Intelligence, Data Analysis, Google, Keyword Research
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