Jordhy Ledesma

  • Hispanics in the US

    Hispanics in the US The Hispanic market in the US is very fragmented. Most Hispanics residing in America are English-speaking millennials whose parents came to the USA a generation or two ago. They have ties to Latin American culture and some speak Spanish. However their mindset is different from their parents and even quite different from other Americans. They live in larger homes, are generally more social and stick to brands for a very long…

    Jordhy Ledesma

    May 11, 2015
    General, Hispanics
    Guides, Hispanics, Marketing, Research, Social Media
  • True Key Might Literally Change the Face of the Internet

    Intel Security has just opened True Key testing for select customers and, my initial impressions of the product are pretty favorable. Considering the bundling power that Intel has, its brand equity and industry clout, True Key might be the way we all log in to web sites and apps in the next few years. Your passwords and wallet data are encrypted and decrypted locally, on your device. This encrypted data is stored on True Key …

    Jordhy Ledesma

    May 8, 2015
    Essays
    Facebook, Twitter
  • How I Reached 14 Million Viewers Using Twitter

    This is the graph of my mention reach from the last six months.  A nice number considering I don’t have millions of Twitter followers of a TV program. But the truth is you can gain fair exposure using Twitter just by consistently posting high quality content. The tool I use to manage my Twitter metrics is called SumAll, it’s free and very practical. Aside from that, I only used my blog and the Klout Chrome…

    Jordhy Ledesma

    May 7, 2015
    Essays
    Social Media, Twitter
  • Ideation and Design Thinking

    A good idea can make or break a business. But good ideas aren’t only castles in the sky, they’re actionable insights. The very best ones are actionable insights that you can defend like nobody else in the marketplace. The Ideation Process Idea generation is the process of generating, communicating and developing new ideas. Contrary to popular beliefs its a very hard process. For example coming up with the idea for the iPod took Steve Jobs…

    Jordhy Ledesma

    May 6, 2015
    General
    Startup, Video
  • How to Keep Customers Coming Back for More

    In the quest for customer retention is imperative to maintain constant communications with constituents. Clear and timely communication is key for establishing a long-term relationship with customers. But this is only the tip of the iceberg; because customers require much more attention to remain loyal, and to remain contributing,  to your business. There are several general tips that can help you keep customers coming back for more, they fall in three areas: operational effectiveness, marketing…

    Jordhy Ledesma

    May 4, 2015
    Essays, General, People
    Marketing, Strategy
  • The Hyperlocal Graveyard

    Secret has thrown the towel and recently announced they will close their doors and return the remaining money to its investors. It’s a major loss for the hyperlocal ecosystem and a major win for Yik Yak. However hyperlocal remains a painful graveyard filled with broken dreams and shattered hearts of dozens of remarkable entrepreneurs. Let’s go over some stories: Sonar They folded operations a couple of years ago after a tidal wave of interest and…

    Jordhy Ledesma

    May 1, 2015
    Essays, Management
    Facebook, Google, Startup, Twitter
  • The Translator is Live!

    At the very top of the sidebar you can find the interactive Google Translator so you can read jordhy.com’s content in your native language. Your feedback is highly appreciated!…

    Jordhy Ledesma

    April 30, 2015
    General
    Google
  • 50 Things You Should Know About Hispanic Consumers

    Most web developers read jordhy.com to increase sales coming from Hispanic consumers. Hence, almost daily I get asked “how are Hispanic consumers different?” So, doubt no more, here are your answers. The top 50 things that set apart Hispanic consumers: 1. We want to see a phone number in your site. About 10% of us will save that number in our smartphones. This number tells us you are less likely to be a scammer and…

    Jordhy Ledesma

    April 29, 2015
    Essays, Hispanics
    Bilingual, Marketing, Strategy
  • Optimize your Pages to Gain Readers

    Web page optimization is as hard as marathons. Thankfully, in today’s world of dynamic systems you only have to optimize a handful of templates and keep some guidelines in check. There are two main evangelical movements to make the web faster. Slow (backed by Yahoo) and PageSpeed (a son of Google). According to Yslow you need to keep the following in check: Making fewer HTTP requests Using a CDN Far-Future Expirations Last-Modified Header Removal ETag…

    Jordhy Ledesma

    April 28, 2015
    Essays, General, Guides
    CSS, Domains, Google, Guides, Video, YouTube
  • International Search Engine Marketing

    Core Issues International SEM is more complex than ever before. We must now take into account a myriad of factors to get your pages ranking across the globe. Here are the main factors you should take into account: 1. Google is not the only game in town. Yandex and Baidu are huge in their respective markets. Bing’s market share is bigger in Latin America, so make sure sure to prepare a diverse ranking strategy. 2.…

    Jordhy Ledesma

    April 27, 2015
    Essays, General
    Domains, Google, Marketing, SEO, Startup, Strategy
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